Burger King 2008 Annual Report Download - page 10

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OPERATIONS GET THE
ROYAL TREATMENT
8 :: Burger King
WE INVEST IN THE LATEST TECHNOLOGY LIKE OUR NEW POINT-OF-SALE SYSTEMS,
FLEXIBLE BROILERS AND,
BLUETOOTH
® HEADSETS.
As we continued our global expansion, our restaurants made measurable progress in serving guests by
making the most of our fi ve operational platforms. We delivered Hot & Fresh food with Friendly & Fast
service in a Clean & Safe environment from employees energized by a Teach & Coach culture. At the
same time, we kept up our Cost & Control efforts by employing more effi cient systems.
We recognize that it’s not just all about top-line growth. It’s about running cost-effective, highly effi cient
restaurants, translating to improved guest satisfaction, repeat visits and, most importantly, greater profi ts.
So in operations, as with anything else, it’s fresh ideas that set Burger King® restaurants apart from the
competition. In fi scal 2008, one such idea was a new pricing tool that enables restaurants to examine
their competitive data and make market-driven changes in menu pricing. Another was a cost-effective,
leading-edge, Burger King®-designed Bluetooth® headset now available to U.S. restaurants that allows for
improved crew member communication and speed of service, generating a superior guest experience.
Other new breakthrough technologies also proved to be true differentiators in fi scal 2008. Systems
being implemented worldwide in our company-owned and franchise restaurants include our versatile
fl exible broilers that will make it possible for us to introduce new products, and the continued roll out
of advanced point-of-sale systems, which will provide us with better marketing and fi nancial data.
Why is this a key driver of our business? There’s no doubt that operational excellence delivers dividends.
Restaurants with higher guest satisfaction results earn higher profi ts. And the good news is that guest
satisfaction improved in every region around the globe. We expect these results will continue to improve as
we work toward offering a consistently great guest experience at each and every Burger King® restaurant.