Burger King 2008 Annual Report Download - page 15

THE KING REWARDS HIS
LOYAL FOLLOWERS
2008 Annual Report :: 13
WE CARE ABOUT OUR EMPLOYEES AND THE COMMUNITIES IN WHICH WE WORK AND LIVE. IT’S PA RT OF OUR BK ® CULTURE.
Through inclusion, training, and charitable giving, Burger King® is making a real difference at home
and around the world. Our broad inclusion program ranks us among the most diverse corporations in
the U.S., earning us recognition by Black Enterprise Magazine (“The 40 Best Companies for Diversity”),
Hispanic Enterprise Magazine (“Best 25 Franchises for Latinos”), Profi les in Diversity Journal (“Top Companies
for Innovations in Diversity”), and many others.
Our focus on people—employees, franchisees, and suppliers—and our culture of bold, accountable,
empowered, and fun differentiates us. Inclusion is the backbone of our culture and a competitive advan-
tage for us. Different backgrounds and experiences spark innovation that leads to a stronger business.
Unique perspectives help us stay in touch with emerging consumer trends and insights. Through inclusion,
we’re creating a culture where everyone can succeed.
Training is also core to our success. Our “BK® Our Way” program provides tools for building strong teams,
empowered crew members and great leaders. We adopted a “Fix It Now” approach that enables all restau-
rant employees to do the right thing. The result? Turnover at company-owned restaurants is at record
lows while guest satisfaction scores reached all-time highs.
Our good work continues in the communities where we work and live. Together with our franchisees and
through our Have It Your Way® Foundation, we donate millions each year to worthwhile causes. Recently,
the Burger King® system gave $688,000 to the Muscular Dystrophy Association at the Jerry Lewis Telethon
and $300,000 to Give Kids the World, a non-profi t that grants children with life-threatening illnesses
an all-expense-paid Orlando theme park vacation. Our BK® Scholars Program, created in memory of
Burger King® co-founder James W. McLamore, is the cornerstone of our efforts to support education
through scholarships. Additionally, we will continue to provide fi nancial assistance to members of our
Burger King® family when unexpected emergencies strike close to home through the BK® Family Fund.
T
HE KIN
G
R
EWA
R
D
S
HI
S
2008 Annual Report :: 1
3
WE
C
AR
E
AB
OU
T
OU
R
EM
PL
OY
EE
S
AN
D
TH
E
CO
MM
UN
IT
IE
S
IN
W
HI
CH
W
E
WO
RK
A
ND
L
IV
E.
I
T’
S
PA
RT
O
F
OU
R
BK
®
C
UL
TU
RE
.
T
h
roug
h
inc
l
usion, training, an
d
c
h
arita
bl
e giving
,
Burger King
®
g
g
is making a real difference at home
a
nd around the world. Our broad inclusion pro
g
ram ranks us amon
g
the most diverse corporations in
t
h
e U.S., earnin
g
us reco
g
nition
by
Bl
ac
k
Enterprise Ma
g
azin
e
(
“The 40 Best Companies
f
or Diversit
y
”
)
,
Hispanic Enterprise Magazi
ne
(“Best 25 Franchises for Latinos”),
e
Profi les in Diversity Journa
l
(“Top Companies
l
for Innovations in Diversit
y
”
)
, and man
y
others.
O
ur focus on people—employees, franchisees, and suppliers—and our culture of bold, accountable,
e
mpowered, and fun differentiates us. Inclusion is the backbone of our culture and a competitive advan-
ta
g
e
f
or us. Di
ff
erent back
g
rounds and experiences spark innovation that leads to a stron
g
er business.
U
nique perspectives
h
e
l
p us stay in touc
h
wit
h
emerging consumer tren
d
s an
d
insig
h
ts. T
h
roug
h
inc
l
usion,
we’re creatin
g
a culture where ever
y
one can succeed.
Training is a
l
so core to our success. Our
“
BK
®
K
K
Our Way” program provides tools for building strong teams,
e
mpowered crew members and
g
reat leaders. We adopted a “Fix It Now” approach that enables all restau-
rant emp
l
o
y
ees to
d
o t
h
e ri
gh
t t
h
in
g
. T
h
e resu
l
t? Turnover at compan
y
-owne
d
restaurants is at recor
d
lows while guest satisfaction scores reached all-time highs.
O
ur
g
ood work continues in the communities where we work and live. To
g
ether with our
f
ranchisees and
through our
H
ave
I
t
Y
our
W
a
y
r
®
Foun
d
ation, we
d
onate mi
ll
ions eac
h
year to wort
h
w
h
i
l
e causes. Recent
l
y,
the
Burger King
®
g
g
s
y
stem
g
ave $688,000 to the Muscular D
y
stroph
y
Association at the Jerr
y
Lewis Telethon
a
nd $
3
00,000 to Give Kids the World, a non-pro
fi
t that
g
rants children with li
f
e-threatenin
g
illnesses
a
n a
ll
-ex
p
ense-
p
ai
d
Or
l
an
d
o t
h
eme
p
ar
k
vacation. Our
BK
®
K
K
Scholars Program, created in memory o
f
Burger King
®
g
g
co-founder James W. McLamore, is the cornerstone of our efforts to support education
throu
g
h scholarships. Additionall
y
, we will continue to provide
fi
nancial assistance to members o
f
ou
r
Burger King
®
g
g
family when unexpected emergencies strike close to home through the
BK
®
K
K
Fami
l
y Fun
d
.