Bridgestone 2013 Annual Report Download - page 6

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4Bridgestone Corporation
The Group’s operating environment is undergoing
substantial change in a wide range of areas, including
politics, the economy, the environment, and technical
innovation. Social structures and consumer attitudes are
also changing signicantly.
In this setting, the Group follows a corporate
philosophy that consists of the mission “Serving Society
with Superior Quality” and four foundations for fullling
the mission — “Seijitsu-Kyocho [Integrity and Teamwork],”
“Shinshu-Dokuso [Creative Pioneering],” “Genbutsu-
Genba [Decision-Making Based on Veried, On-Site
Observations],” and “Jukuryo-Danko [Decisive Action after
Thorough Planning].” Based on that corporate philosophy,
the Group will pursue the ultimate goals of becoming
“a truly global company” and achieving “Dan-Totsu in all
aspects of our business.”
The Group remains rmly committed to the principles
of “Lean & Strategic” and “Optimize on a Group and
Global basis.” In other words, the Group maintains an
optimum balance between short-term management
measures and mid- to long-term management measures,
with a focus on “Lean” in the short term and “Strategic”
in the mid- and long-terms. At the same time, the Group
continues to implement management reforms, giving the
highest priority to optimization on a group and global
basis. In this way, the Group strives to achieve the goals
outlined above.
In accordance with this fundamental approach, the
Group makes full use of “the Strategic Business Unit (SBU)
organization” and “the Mid-Term Management Plan”
as tools to improve the quality and the speed of
management reforms.
In regard to its organizational structure, the Group will
further increase the efciency of the SBU system to ensure
that it can accurately understand the needs of global
markets and customers and rapidly meet these needs.
To succeed in a challenging operating environment,
it is necessary to make full use of wide-ranging operating
2013 MTP Management Target
Qualitative Goals
Maintain our commitment to the Bridgestone Essence
and our basic stance
(Lean & Strategic and Group & Global Optimization)
Secure growth and profitability
Always aim for “the higher level” position
Promote innovation
Quantitative Goals
Growth:
Exceed the industry average
Overall:
Consistently deliver ROA 6% and Operating income ratio 10%
Management Tasks
To become a truly global company
To achieve “Dan-Totsu” in our industries