Best Buy 2008 Annual Report Download - page 97

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$ in millions, except per share amounts or as otherwise noted
material effect on our consolidated financial condition or International segment is comprised of all store, call center
results of operations within the next 12 months. and online operations outside the U.S. We have included
Speakeasy, which we acquired on May 1, 2007, in the
9. Segment and Geographic Information Domestic segment. Our segments are evaluated on an
operating income basis, and a stand-alone tax provision is
Segment Information not calculated for each segment. The other accounting
We operate two reportable segments: Domestic and policies of the segments are the same as those described
International. The Domestic segment is comprised of all in Note 1, Summary of Significant Accounting Policies.
U.S. store, call center and online operations. The
The following tables present our business segment information for fiscal 2008, 2007 and 2006:
2008 2007 2006
Revenue
Domestic $33,328 $31,031 $27,380
International 6,695 4,903 3,468
Total revenue $40,023 $35,934 $30,848
Percentage of Revenue, by Revenue Category
Domestic:
Consumer electronics 41% 42% 41%
Home office 28% 27% 28%
Entertainment software 20% 19% 20%
Appliances 5% 6% 5%
Services(1) 6% 5% 5%
Other(2) < 1% 1% 1%
Total 100% 100% 100%
International:
Consumer electronics 39% 41% 41%
Home office 30% 32% 36%
Entertainment software 13% 12% 14%
Appliances 13% 10% 4%
Services(1) 5% 5% 5%
Other(2) < 1% < 1% < 1%
Total 100% 100% 100%
(1) Services consists primarily of commissions from the sale of extended service contracts; revenue from computer-related services;
product repair revenue; and delivery and installation revenue derived from home theater, mobile audio and appliances.
(2) Other includes revenue, such as fees received from cardholder account activations, that is recognized over time, resulting in revenue
recognition that is not indicative of sales activity in the current period. Other also includes gift card breakage. These revenue types
are excluded from our comparable store sales calculation. Finally, other includes revenue from the sale of products that are not
related to our core offerings. For these reasons, we do not provide a comparable store sales metric for this revenue category.
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