Baker Hughes 2009 Annual Report Download - page 2

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Imperatives
Additional information about the company is available on our website at
http://www.bakerhughes.com/investor
Enterprise Strategy
Goal
Improve
Customer
Focus
Build Global
Capabilities
Deploy
Customized,
Local Solutions
Increased
Share and
Long-term
Profitable Growth
Achieve
Operational
Effectiveness
Optimize
Product
Portfolio
O U R S T R AT E G I C F R A M E W O R K
Increasing market share and achieving long-term profitable
growth requires Baker Hughes to pursue two related enterprise
strategies: continue to build global capabilities to serve our cus-
tomers around the world, and deploy customized local solutions
to meet our customers’ needs in each geographic market.
These strategies are supported by three key imperatives:
improve customer focus, so we can better understand our cus-
tomers and proactively meet their needs; achieve operational
effectiveness and improve our overall cost position; and optimize
our existing technology portfolio and fill strategic gaps.
• Reorganization
• Customer segmentation
• People strategy
• Supply chain
• Finance outsourcing
• IT strategy
• Reservoir
• Targeted research
and development
• Product lines
• Mergers and
acquisitions
Our cover depicts the
contributions of our
employees as they build
the new Baker Hughes
organization that will
enable long-term growth
and profitability.