Avid 2005 Annual Report Download - page 14

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FUTURE OUTLOOK
According to a 2005 study by PricewaterhouseCoopers, the entertainment and media industries are
in their “strongest position since 2000,” and are “poised for five years of solid growth, with
substantial new revenue opportunities emerging from some of the newest sectors of activity.”
Another survey, by the research firm Frost & Sullivan, projects a 26% annual growth rate in the global
digital asset management industry between 2004 and 2011 – and notes that the broadcast/media
and advertising sectors will drive much of the increase in the use of digital content.
As these important trends unfold, Avid will continue to position itself to prosper. Whether we’re
talking about the move to HD in television production, the switch to all-digital production in
broadcast, the growth of home audio studios, the move to digital mixing, or the explosion
of consumer video editing and consumption, we will address market demands with
innovative and compelling offerings.
Therehas never been a moreexciting time to be in the digital media business, and we
believe that Avid is in a strong position to continue playing an important role in this
industry as new opportunities emerge.
“The entertainment and media industries are
poised for five years of solid growth, with
substantial new revenue opportunities...”
–PricewaterhouseCoopers LLP
2005 Global Entertainment and Media Outlook