Avid 2005 Annual Report Download - page 11

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Please find page 11 of the 2005 Avid annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Live Sound
In a similar way,the VENUE live sound mixing system – which Digidesign introduced in 2005 – marries
aDAWwith a familiar live performance console. Like the studio mixing industry, live sound has been a
bastion of traditional, analog technology,and only recently have live sound mixers begun to embrace
digital workflows. VENUE promises to speed this transition, and the product’s momentum in its first year
–with customer wins among four of the top 10 grossing tours of 2005 – indicates that Digidesign is
beginning to capitalize on a solid opportunity in live sound.
Home Studio
Another target area for Digidesign is the home studio market – the fastest-growing segment of the
audio industry. By specializing in affordable, user-friendly, and high-quality products for this customer
base, both Digidesign and its M-Audio business unit have emerged as two of the leading brands
in the industry, with a broad selection of products ranging from MIDI keyboards to microphones to
laptop-based audio studios. Some of these systems leverage the combined power of the award-
winning Pro Tools software and innovative hardware components from M-Audio.
One of the new frontiers in this rapidly evolving side of the industry is virtual instruments, which rely
on software to create new instrument sounds within the Pro Tools application. To capture a growing
opportunity in virtual instrument technology, Digidesign acquired a leading developer of software-
based synthesizers in 2005 and formed the Advanced Instrument Research (AIR)
group. The first products from the AIR stable were introduced in
early 2006, pointing the way for Digidesign to make
its mark on one of the rapidly evolving areas
of audio production.
“We were building a small rig
that needed to go all over the
world. It’s really nice to have
the M-Audio stuff because a
lot of it is just really compact.”
–Eric Harris, keyboard tech and
programmer for Depeche Mode, Destiny’s
Child, Gwen Stefani, and Anastasia
“From 1996 through 2004,
the software and computer
music market grew by
more than 130%.
”
–International Music Products
Association (NAMM)
Keystation Pro 88 MIDI Keyboard
Depeche Mode Photo by Sandrine Lee
Steriogram on tour
“We’re sticking it to the
man with M-Audio.”
–Brad Carter, Steriogram