Anthem Blue Cross 2004 Annual Report Download - page 14

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    Tonik฀ is฀ a฀ health฀ plan฀ we’ve฀ designed฀ for฀ “young฀
invincibles.”฀Justin฀Doss฀(at฀right฀in฀the฀photo)฀is฀a฀26-year-old฀information฀technology฀professional฀
in฀ Oxnard,฀ California,฀ who฀ was฀ uninsured—until฀ he฀ went฀ to฀ tonik.com.฀ There฀ he฀ found฀ health฀
insurance฀ that฀ speaks฀ his฀ language฀ and฀ three฀ plans฀ with฀ monthly฀ premiums฀ of฀ $80฀ or฀ less.฀
Justin฀chose฀the฀“Calculated฀risk-taker”฀plan.
All฀Tonik฀plans฀include฀doctor฀visits฀with฀co-pays฀of฀$20฀to฀$40,฀as฀well฀as฀low-cost฀health฀screenings,฀
to฀encourage฀members฀to฀use฀preventive฀health฀services฀and฀take฀care฀of฀ailments฀before฀they฀get฀worse.฀
To฀keep฀things฀simple,฀eyeglasses฀and฀dentist฀visits฀are฀also฀included฀without฀the฀need฀for฀separate฀
vision฀or฀dental฀policies.฀And฀Tonik฀plans฀offer฀discounts฀on฀services,฀such฀as฀fitness฀center฀memberships,฀
that฀are฀attractive฀to฀young฀people฀who฀think฀they’ll฀never฀have฀to฀use฀their฀medical฀coverage.
Persons Without Health Insurance
in the United States, 2003 ::
Eligible for coverage
under existing
government programs(1)
In households
with income > $50,000(2)
Low-to-moderate
income, not eligible
for existing programs






Persons Without Health Insurance in the United States, 2003 ::
Eligible for coverage under existing
government programs
In households with income > $50,000
Low-to-moderate income, not eligible
for existing programs






Source: (1) Blue Cross Blue Shield Association
(2) U.S. Census Bureau
