American Family 2010 Annual Report Download - page 8

Making the world a better place
At American Family, caring for our customers is
integral to the way we do business. We also help
strengthen communities around the United States
and beyond.
In response to the devastating earthquake that
rocked Haiti in January 2010, the company
organized a campaign to raise $50,000 through
agent and employee donations, matched by the
company. Right away, donations exceeded the
$50,000 target, so the match was raised.
“The outpouring of support was just tremendous,”
says Judy Lowell, community relations manager.
A grand total $150,000 was given to the Red Cross,
Partners in Health, the Salvation Army and 64
other organizations helping Haiti.
American Family also sponsored the National
Kidney Foundation’s U.S. Transplant Games, held
last summer in Madison, Wis.
The company’s $50,0000 sponsorship focused on
a 5K run/walk, a national donor family quilt exhibit
and a living donor recognition event featuring
American Family President and Chief Operating
Ofcer Jack Salzwedel, who shared the story of
donating a kidney to his brother, Chris.
“I know rsthand how life-changing organ donation
is, and I know we have agents and employees who
have given or received organs, too,” says Jack.
Numerous American Family volunteers also
contributed their time and talents to the event,
which drew thousands of spectators.
Make no mistake, American Family’s response to
Haiti and its support for the U.S. Transplant Games
in 2010 were not isolated cases of goodwill.
They are part of our long tradition of giving back to
communities everywhere to help make the world a
better place.
2010 AMERICAN FAMILY INSURANCE ANNUAL REPORT
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