American Family 2010 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2010 American Family annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 24

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24

Smart investing helps secure the future for policyholders
The world can seem like a pretty uncertain place
sometimes. But there’s someone you can count on
to help protect you – American Family Insurance.
When you buy insurance from us, you’re buying
a promise – a promise that we’ll pay for events
covered by your policy. We’ve kept these promises
to our policyholders for 84 years, thanks to a
strong nancial foundation.
“We are stewards of our policyholders’ money, so
we’re very judicious in our investing approach,”
says Richard White of our Investments Division.
“We need those funds to be there when our
policyholders need them.”
Our investing approach is to maintain a balanced
diversied portfolio. We invest prudently, with
a portfolio primarily composed of high-quality
bonds and stocks. Special emphasis is placed on
managing investment risk.
So no matter what happens, our investment strategy
stays on a steady course, and we can deliver on our
promises – whether for claims we’ve planned for or
unexpected catastrophes.
When Mother Nature delivers more severe weather
than we estimate, we have an extra layer of nancial
protection for policyholders. It’s called policyholder
equity, and right now, we have more than $5 billion
in equity ready, just in case.
We’re committed to protecting our policyholders’
money, so we can pay covered claims, no matter
what comes your way. Or ours.
2010 AMERICAN FAMILY INSURANCE ANNUAL REPORT
4