Aetna 2004 Annual Report Download - page 12

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21
Thoughtful Change:
Leadership at Work
In addressing the most pressing issues confronting our health care
system, Aetna once again is honored to be associated with some of
the most respected names in the world of health care. These seven
thought leaders have contributed insightful essays to this year’s annual
report that examine issues affecting the health care experience of all
Americans. We thank these leaders for their thoughtful perspectives,
which appear here unedited.
Committed to playing a leading role in healing the health care
system, we encourage you to read these essays and be a part of this
discussion in your community.
N20
REDUCING RACIAL AND ETHNIC HEALTH CARE DISPARITIES
Aetna has developed a multidimensional approach to addressing racial and ethnic health care disparities.
About 1.3 million of our members had voluntarily supplied us with their racial and ethnicity data
by year-end 2004, helping us target disease management and other outreach programs to specific
member populations.
■Our breast health initiative targeting African Americans and Latinas with high breast cancer mortality
rates identified and contacted 3,631 women in 2004.
■We launched a program with Marriott International in August to enhance health literacy among
its Spanish-speaking employees in Miami and Houston.
■More than 95 percent of Aetna’s clinical professionals have completed a cultural competency training
program to increase awareness of cultural disparities.
Bill Popik –
Health care quality
“Every day, Aetna nurses provide
caring support to members who
are very sick and often very
scared. They work hard to smooth
a path through the health care
system, giving our members the
information they need to feel more
confident in making health care
decisions. When our members are
feeling their worst, Aetna nurses
are at their best.”
– William C. Popik, M.D.
Chief Medical Officer