Advance Auto Parts 2002 Annual Report Download - page 5

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strategy!
with a
WINNING
READY
89
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AT ADVANCE AUTO PARTS WE’RE FOCUSED ON FINDING WAYS TO SERVE OUR
CUSTOMERS BETTER. WHETHER EXISTING CUSTOMERS OR NEW ONES, WE WANT
THEM TO COME TO US FOR ALL THEIR AUTOMOTIVE NEEDS. Following are some of the
customer-centered initiatives that we’re focused on for 2003. continued on page 10
Seven years ago, Bill McCrobie found an unusu-
al truck part at Advance Auto Parts. He's been a
loyal customer ever since.
“My dog Smokey loves to ride around with me,"
says Bill McCrobie, of Roanoke, VA. “And if the
truck's not running, he's not a happy guy.” Bill
and Smokey tried several parts stores looking for
an unusual thermostat and had just about given
up hope of finding it. “Then I came to Advance,”
he says. “And they found it right away.”
That's when Bill got to know his local Advance
store team. “They're my heroes,” says Bill. “If
they don't know an answer off the top of their
head, they know where to find it." Bill and the
team have become good friends over the last
seven years. Swapping hunting stories and
keeping Bill's old pick-up truck running right.
From installing a new battery, to finding just the
right voltage meter and explaining how to use it,
the folks at Advance keep customers like Bill and
Smokey coming back to Advance. “I send every-
body to Advance,”says Bill. “They always go that
extra mile.”
We’re ready to go the extra mile.