Adobe 2004 Annual Report Download - page 7

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7
manage their digital photographs and digital videos. In addition, we believe video professionals are upgrading their
systems to support HD video content creation, enhancement and delivery. We also believe hobbyists will use, with
more frequency, digital imaging and digital video software as they purchase more affordable digital SLR cameras
and digital video cameras.
We have responded to these opportunities by delivering several new releases of our digital imaging and video
software applications in fiscal 2004. Following the English language release in the fourth quarter of fiscal 2003, we
released foreign language versions of Photoshop CS – our industry-leading product for digital imaging – beginning
in the first quarter of fiscal 2004. In the second quarter of fiscal 2004, we released updated versions of our digital
video products, including version 1.5 of Adobe Premiere Pro software for video editing, version 6.5 of Adobe After
Effects software for adding special effects to video, version 1.5 of Adobe Audition software for audio editing, and
version 1.5 of Adobe Encore DVD software for DVD creation. In addition to these individual digital video products,
we released version 2.5 of the Adobe Video Collection that contains these products and comes in two versions:
Standard and Professional. In the fourth quarter of fiscal 2004, we released version 3.0 of our Adobe Photoshop
Elements software, which is our digital imaging application targeted for amateur photographers and digital imaging
hobbyists. In the same quarter, we released version 1.0 of Adobe Premiere Elements software, which is our new
video editing software that can be used by hobbyists to enhance and share their digital video memories on DVDs. In
addition, we released a software bundle that combines the new versions of Photoshop Elements and Premiere
Elements, and targets hobbyists who desire both applications in one affordable package.
We plan to continue to enhance our Photoshop product to meet the evolving needs of professional
photographers and creative professional customers, including graphic designers, Web designers, and video
producers, to drive upgrades and new user adoption of the product. We also plan to improve the integrated digital
photography workflow and expand our digital imaging platform to include revenue-generating service offerings
which augment our desktop solution.
For the digital imaging hobbyist, we plan to continue to enhance our Photoshop Elements product and partner
with other digital imaging vendors to deliver integrated photo services. With our strong brand in digital imaging, we
hope to attract additional digital camera users and migrate them from the low-end and free imaging software they
use to both our Photoshop Elements and our Photoshop products.
With our set of professional digital video products, we strive to provide the strongest, market-leading digital
video authoring platform for our customers. To grow our digital video business, we will continue to market the
benefits of our digital video platform to creative professionals and videographers in the film, broadcast, corporate,
and event videography market segments, and we are working with partners to deliver integrated video systems on
the Microsoft Windows platform. In addition, as the number of hobbyists desiring easy-to-use video editing
solutions grows, we intend to enhance the video editing and DVD creation capabilities of our new Premiere
Elements product for the sharing of digital video memories.
Digital Imaging and Video Products
Adobe After Effects — professional software used to create sophisticated animation, motion graphics, and
visual effects found in television broadcast, film, DVD authoring, and the Web; available in two versions: After
Effects Standard provides basic 2D and 3D compositing, animation, and visual effects tools; After Effects
Professional adds advanced features such as motion tracking and stabilization, advanced keying and warping tools,
more than 30 additional visual effects, and additional audio effects.
Adobe Audition — a professional audio editing environment designed for demanding audio and video
professionals; provides advanced audio mixing, editing, and effects processing capabilities.
Adobe Encore DVD — professional DVD authoring and creation software; provides a comprehensive set of
design tools and integration with other Adobe software to create a streamlined DVD creation workflow; provides
ability to output projects to recordable DVD formats, ensuring a wide degree of playback compatibility.