Adobe 2004 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2004 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 108

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108

5
In fiscal 2004, many of our Creative Professional customers chose to migrate from licensing individual products
such as Photoshop to licensing their capability as part of the Creative Suite products. Given that individual
Photoshop product revenue is a significant component of the Digital Imaging and Video business segment, this led
to a shift in revenue from our Digital Imaging and Video business segment to our Creative Professional business
segment during the year. In fiscal 2005, we believe many customers will continue to license Photoshop capabilities
via the Creative Suite products, and we expect to see a continued shift in revenue between the two business
segments as we experienced in fiscal 2004.
In fiscal 2005, we intend to continue to drive our Creative Professional strategy, focusing on delivering
enhanced functionality and enabling more efficient collaboration and workflow through improved product
integration. We intend to deliver a new version of the Creative Suite platform during fiscal 2005, as well as new
major releases of our individual applications used by creative professionals. We believe this presents an opportunity
to grow our Creative Professional segment revenue through continued customer migration to the Creative Suite
products from individual applications, as well as Creative Suite-to-Creative Suite upgrades. We also intend to
market the benefits of the Adobe Creative Suite platform to non-creative professionals such as users at work and
hobbyists at home who desire Creative Professional-capable solutions. Finally, we believe there is an opportunity to
enhance our desktop software offering with revenue-generating services from within the Adobe Creative Suite that
improve workflows for acquiring third party content.
Our Creative Professional strategy in fiscal 2005 also focuses on increasing the use of InDesign for professional
page layout, and with Illustrator for professional graphics illustration. In addition, we have implemented anti-piracy
measures in Photoshop CS and the Creative Suite in fiscal 2004 to make it more difficult to use our software
illegally. We intend to add these anti-piracy measures to additional products in fiscal 2005.
Creative Professional Products
Adobe Creative Suite Premium Edition — an integrated software solution that creative professionals can use as
a platform to modify and enhance digital images, create graphics, produce professional-quality printed publications,
create and maintain dynamic Web sites, author visually rich content for wireless Web devices, and share content
reliably for print and screen display. The suite combines Adobe Acrobat Professional, Adobe GoLive, Adobe
Illustrator, Adobe InDesign, and Adobe Photoshop technologies with a file management and integration technology
called Version Cue.
Adobe Creative Suite Standard Edition — an integrated software solution that creative professionals can use as
a platform to modify and enhance digital images, create graphics, and produce professional-quality printed
publications. The suite combines Adobe Illustrator, Adobe InDesign, and Adobe Photoshop technologies with a file
management and integration technology called Version Cue.
Adobe Font Folio OpenType Edition — contains more than 2,200 typefaces from the Adobe Type Library in
OpenType format, offering a complete type solution for print, the Web, digital video or electronic documents.
Adobe FrameMaker — an application for authoring and publishing long, structured, content-rich documents
including books, documentation, technical manuals, and reports; provides users a way to publish their content to
multiple output formats, including print, Adobe PDF, HTML, XML, and Microsoft Word.
Adobe GoLive — Web design and publishing software that provides innovative tools that Web authors require
to design, layout, produce, and maintain content for Web sites and wireless Web devices without the need for
complex multimedia programming.
Adobe Graphics Server — imaging server software used to create and maintain digital graphics and images on
frequently updated data-driven content, such as Web sites and printed catalogs, by automating the creation and the
reuse of images; integrates with content management and e-commerce systems to automate workflows, and
eliminates the tedious manual tasks of refining and reformatting images for specific purposes.
Adobe Illustrator — a vector-based illustration design tool used to create compelling graphic artwork for print
publications and the Web.