AIG 2011 Annual Report Download - page 24

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The following chart presents SunAmerica sales by distribution channel:
Banks
Advisor Group
AGLA
Direct & other
VALIC financial advisors
Affiliated – 38%
Non-affiliated – 62%
Independent marketing
organizations
19%
15%
28%
2%
5%
2%
29%
Broker-dealers
Sales constitute life and group A&H premiums from new policies expected to be collected over a one-year
period and 10 percent of life unscheduled deposits, single premiums and annuity deposits from new and existing
customers.
The following is a summary of SunAmerica’s diversified distribution network:
Affiliated Non-affiliated
•VALIC career financial advisors – Over 1,300 financial • Banks – Fixed annuities sold by nearly 600 banks and
advisors serving the worksites of educational, 69,000 financial institution agents
not-for-profit and governmental organizations
•American General Life and Accident Insurance Company •Independent marketing organizations – Relationships with
(AGLA) career agents – Over 3,100 agents focused on over 1,700 independent marketing organizations and
broad middle market brokerage general agencies providing access to over
150,000 licensed independent agents
•Advisor Group – Over 4,600 independent financial • Broker-dealers – Access to over 120,000 licensed financial
advisors professionals
•Matrix Direct – A leading direct-to-consumer distributor
of life and A&H products
SunAmerica pursues a disciplined approach to pricing, product feature development, risk management, asset/
liability management and expense control. SunAmerica works to enhance operational efficiencies and service levels
through prudent investments in technology, leveraging resources and enhancing utilization of lower cost operations
centers.
SunAmerica’s Domestic Life operations are conducted through American General.
American General is a leading provider of individual term and universal life insurance solutions to middle-
income and high-net-worth customers. Primary products include term, universal and whole life insurance, A&H,
fixed and indexed deferred annuities, fixed payout annuities, private placement variable annuities, structured
10 AIG 2011 Form 10-K
DOMESTIC LIFE