ADP 2007 Annual Report Download - page 28

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THE CLIENT
Tasca Automotive Group, headquartered in Cranston, Rhode Island, serves consumers with
automotive sales and service for multiple brands of vehicles at three locations.
THEIR NEED
Increase showroom and service department traffic to create new sales, expand overall revenues,
and grow repeat business.
DEALER SERVICES
26
“Digital marketing provides automotive consumers with an important
new way to help them research, shop, and buy vehicles online, 24/7.
ADP’s BZ ResultsSM
, the leader in automotive digital marketing, helps us
drive more consumers to our dealerships for sales and service.”
“Today, over 70% of consumers start their
car-buying experience online. With our
system, Tasca Automotive attracts more
consumers at a lower cost than traditional
advertising, leading to increased sales
and profitability.”
William Reilly
Vice President
BZ Results, an ADP Company
Bob Tasca III
Vice President
Tasca Automotive Group