8x8 2009 Annual Report Download - page 8

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6
expands our addressable market to include businesses that require shared line appearance services rather than the PBX
functionality offered with our 8x8 Virtual Office hosted PBX solution.
8x8 IP Telephones
In the second quarter of fiscal 2009, we launched the 8x8 675xi series of IP phones that incorporate 8x8's advanced NAT
traversal technologies to facilitate the network-independent operational advantages of the 8x8 service. These advantages
include the ability to simply plug the phone into any public or private Internet connection and immediately make or receive
calls without performing any network configuration or firewall manipulation. The 8x8 675xi IP phones also deliver enhanced
equipment and service features including corporate directory display and lookup, intercom paging, shared line appearance and
Power over Ethernet capability.
8x8 Broadband Phone Adapter
Our broadband phone adapter, or BPA, product line is a set of telephone handset-to-Ethernet adapters that interface regular
analog phones with IP-based telephony networks. We use the BPA-410 or BPA-430 for our Virtual Office service and the
broadband phone gateway, or BPG-510, for our residential service. The BPA or BPG device is installed by the subscriber and
supports up to two voice ports with its own direct dial phone number. These adapters run a variety of communication and
network protocols, including SIP and MGCP.
8x8 Video Terminal Adapter
In the fourth fiscal quarter of 2007, we launched the 8x8 Tango video terminal adapter. Like our broadband phone adapters,
the 8x8 Tango interfaces regular analog phones with IP-based telephony networks and contains all of the voice features of a
regular 8x8 service account. The 8x8 Tango also contains a built-in camera and liquid crystal display screen. When an 8x8
videophone subscriber calls another 8x8 videophone subscriber, the videophones connect with instant-on high-speed video sent
over the Internet, in addition to the audio that is transmitted in the form of a telephone call. The videophones can be
configured by the user to use a maximum total data bandwidth between 84 kilobits per second and 640 kilobits per second.
The video quality of the call varies with the data bandwidth selected and other network conditions. The 8x8 Tango videophone
is designed to be compatible with other SIP protocol devices and software.
8x8 Enabled Handsets
Uniden America Corporation, or Uniden, has built three 8x8 service-ready whole house VoIP phone systems: the UIP1868, the
UIP160P and the UIP165P. These products are 8x8-enabled 5.8GHz digital expandable corded/cordless phones that are
expandable to multiple handsets, deploying VoIP capability to each handset through a single high-speed Internet connection.
Incorporating 8x8’ s Internet telephony software, these Uniden phones offer plug-and-play access to 8x8’ s feature-rich
broadband telephone service, and include a built-in one-port router. The Uniden 8x8-enabled phones also include one phone
port to interface external analog phone devices, such as an answering machine or facsimile machine, to the base station.
8x8 Softalk
In the second quarter of fiscal 2007, we launched 8x8 Softalk. 8x8 Softalk is a video-enabled SIP softphone for use with 8x8
voice and video Internet phone services. With Softalk, subscribers can make and receive voice and video phone calls directly
from their personal computers using any microphone, speaker and/or web camera attached to the computer. Along with
traditional landlines and cell phones, Softalk users can also call 8x8 videophone subscribers to enjoy high quality video
communications when traveling without carrying along an 8x8 Tango videophone.
8x8 MobileTalk
In the third quarter of fiscal 2008, we launched 8x8 MobileTalk. 8x8 MobileTalk enables mobile phone users to make
international calls from their mobile phones over the 8x8 international network. The 8x8 international rate per minute charged
to the user is much less expensive than the rates typically charged by the provider of the mobile phone service.
We use third-party manufacturers to make the videophones, broadband phone adapters, business telephones and cordless
handsets that we sell to our customers. We do not have long-term purchase agreements with any of our contract manufacturers.
While we believe that we could replace our suppliers if necessary, our ability to provide service to our subscribers would be