iHeartMedia 2005 Annual Report Download - page 10

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10
DMA® Billboards Street
Region Furniture Transit Other Total
Rank Markets Bulletins(1) Posters Displays Displays Displays(2) Displays
46 Albuquerque-Santa Fe, NM ● ● 1,091
48 Las Vegas, NV ● ● ● ●(3) 12,475
49 Buffalo, NY ● 240
50 Louisville, KY ● 16
51 Providence-New Bedford ● 25
52 Jacksonville, FL ● ● 850
53 Austin, TX ●(3) ● 16
54 Wilkes Barre-Scranton, PA ● 39
56 Fresno-Visalia, CA ● 11
60 Richmond-Petersburg, VA ● 12
64 Charleston-Huntington, WV ● 9
67 Wichita-Hutchinson, KS ● ● 667
71 Tucson (Sierra Vista), AZ ● ● 1,546
73 Des Moines-Ames, IA ● ● ●(3) 651
86 Chattanooga, TN ● ● ● 1,558
88 Cedar Rapids-Waterloo-Iowa City-
Dubuque, IA
● 12
89 Northpark, MS ●(3) 6
93 Colorado Springs-Pueblo, CO ● 7
98 Johnstown-Altoona, PA ● 20
99 El Paso, TX (Las Cruces, NM) ● ● 1,297
102 Youngstown, OH ● 8
104 Ft. Smith-Fayetteville-Springdale-
Rogers, AR
● ● ● 902
109 Tallahassee, FL-Thomasville, GA ● 9
112 Reno, NV ● ● ● 583
114 Sioux Falls (Mitchell), SD ● 19
115 Augusta, GA ●(3) 16
122 Santa Barbara-Santa Maria-San
Luis Obispo
● 4
125 Monterey-Salinas, CA ● 40
139 Wilmington, DE ● ● ●(3) ●(3) 1,001
143 Sioux City, IA ● 8
146 Lubbock, TX ● 16
148 Salisbury, MD ● ● ●(3) ● 1,242
153 Palm Springs, CA ● ● 16
162 Ocala-Gainesville, FL ● ● 1,310
171 Billings, MT ● 8
177 Rapid City, SD ● 10
187 Grand Junction-Aspen-Montrose,
CO
● 12
189 Great Falls, MT ● 14
Non-U.S.
n/a Brazil ● ● ● ● 8,320
n/a Canada ● ● ● ● 2,663
n/a Chile ● ● 1,278
n/a Mexico ● ● 4,908
n/a Peru ● ● ● ● ● 2,529
Total Americas Displays 164,634
__________
(1) Includes wallscapes.
(2) Includes spectaculars and mall displays.
(3) We have access to additional displays through arrangements with local advertising and other companies.
Outdoor Advertising - International
Sources of Revenue
Outdoor advertising revenue is derived from the sale of advertising copy placed on our display inventory. Our
international display inventory consists primarily of billboards, street furniture displays and transit displays in
approximately 50 countries worldwide, with billboards and street furniture displays collectively contributing
approximately 78% of our 2005 international revenues.
Billboards
The sizes of our international billboards are not standardized. The billboards vary in both format and size
across our networks, with the majority of our international billboards being similar in size to our Americas posters (30-
sheet and eight-sheet displays). Our international billboards are sold to clients as network packages with contract terms
ranging from one to two weeks. Long-term client contracts are also available and typically have terms of up to one year.