eTrade 1999 Annual Report Download - page 8

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Please find page 8 of the 1999 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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. United Airlines. The Company has entered into a co-marketing agreement with United Airlines, to offer United Mileage Plus Miles to
United members who open E*TRADE accounts.
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. Yahoo!. The Company has entered into numerous agreements with Yahoo! for various marketing and promotional programs designed
to build the brand and generate new accounts.
. Microsoft. The Company has entered into numerous agreements with Microsoft, to be broadly presented on Microsoft Money Central
and the Microsoft Brokerage Center. Additionally, E*TRADE is the exclusive sponsor of Microsoft Money 2000, recently ranked over
Quicken as the #1 Personal Financial Management Software by PC Magazine and CNET.
. Hilton HHonors. The Company has entered into a co-marketing agreement with Hilton HHonors, to offer HHonors Bonus points to
Hilton HHonors members who open E*TRADE accounts.
. Buy.com. The Company has entered into a co-marketing agreement with Buy.com, one of the nation's leading internet Superstores, to
offer $100 gift certificates to Buy.com customers who open new E*TRADE accounts. Buy.com distributes this offer broadly via the
Buy.com Web site and via e-mails to Buy.com customers.
. EarthLink. The Company has entered into a co-marketing agreement with EarthLink.com, one of the nation's leading Internet service
providers, to offer six free months of EarthLink-Sprint Internet access for customers who open new E*TRADE accounts.
. Motley Fool. The Company has entered into an agreement with Motley Fool, a personal finance portal, for various marketing and
promotional programs designed to build the brand and generate new accounts.
. ZDNet. The Company has entered into an agreement with ZDNet, a personal finance portal, for various marketing and promotional
programs designed to build the brand and generate new accounts.
Content
Content such as news, quotes, charts and fundamental data help provide investors with the information necessary to make investment
decisions. The Company believes that these information services facilitate new ideas and increase transaction volume. The Company's
partnerships with leading content providers fulfill customers' information needs and help drive transaction volume. To provide
additional content in the form of educational information, technical and fundamental research, and a strong community of
knowledgable investors, in April 1999, the Company acquired ClearStation. Set forth below are descriptions of certain of the
Company's key content providers:
. CBS MarketWatch. E*TRADE has licensed news headlines and full-text stories from CBS MarketWatch. The new content is
available in the news section of the quotes and research tab.
. Bridge Information Systems. Beginning in November 1998, Power E*TRADE customers executing 74+ trades per calendar quarter
were given free access to The Pulse, an advanced market analysis tool by Bridge. The Pulse features streaming real-time portfolios,
market/stock analytics and charts, and streaming Level 2 Nasdaq quotes.
. Market Guide. E*TRADE has a license agreement with Market Guide to display their fundamental company reports on the
E*TRADE Web site. The reports, which cover all U.S. publicly traded companies, consist of company snapshots, performance
statistics, key ratios, financials and an analysis of the hottest sectors/industries/stocks.
. Standard & Poor's. E*TRADE has a license agreement with Standard & Poor's to display their analyst stock reports which cover
approximately 1,100 companies. In addition, the agreement also covers six S&P managed portfolios, a real time feed of all S&P
upgrades/downgrades and seven weekly editorials.
. Vickers. E*TRADE has a license agreement with Vickers to display 13 months of insider trading activity (Form 4 and Form 144) for
all U.S. publicly traded companies.
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. LionShares. E*TRADE has a license agreement with LionShares to display detailed information on all the institutions that own a
particular U.S. public company. In addition, the agreement also allows E*TRADE to display detailed information on every institution's
particular holdings.
2002. EDGAR Online, Inc.