Yamaha 2015 Annual Report Download - page 19

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Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015
34 35
Challenge
Challenging to create
excitement that surpasses
customer expectations
Design
Designs that express
Refi ned Dynamism
Just like trying to increase an engine’s rpm, we hope to lift people’s spirits.
This message symbolizes the Yamaha brand’s sense of mission. As a
Kando Creating Company, the Yamaha Motor Group pursues the unique
style of Yamaha, and delivers value and excitement that surpass customer
expectations along with a “growing world of personal mobility.”
35
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015
34 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015