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New Medium-Term Management Plan
A unique company that continues to achieve dynamic milestones
Key Business Strategies
Motorcycle Business
Moving toward “highly-efficient”
business management
Power Products/Other Businesses
“Creating a unique
business model”
Marine Products Business
“Competing in the 3-trillion-yen
global marine market”
Numerical Targets
Net Sales
Equity Ratio
Operating Income Margin
Cost Reductions (for the next three years)
2 Trillion ¥
42.5%
Operating Income
ROE (three-year average)
180.0 Billion ¥
Approx.15%
9.0%
60.0 Billion ¥
ROE 2.5% 12.7% 16.2% 12.6% Approx. 15%
Equity ratio 32.0% 33.5% 35.1% 37.6% 42.5%
Cost reductions ¥34.0 billion ¥42.5 billion (Three-year period) ¥60.0 billion
2012
Result
$80/€103
Operating income margin
Net Sales
Operating income
2013
Result
$98/€130
2014
Result
$106/€140
2015
Result
$121/€134
2018
Target
$115/€130
2,000.0
180.0
1,615.4
120.4
1,521.2
87.2
1,410.5
55.1
1,207.7
18.6
1.5%
3.9%
5.7%
7.5%
9.0%
Net Sales and Operating Income (Recent Results and FY2018 Target)
(Billion ¥)
We will increase the earnings power of existing businesses (marginal profi t, investment effi ciency, business effi ciency),
while creating a stable fi nancial foundation and increasing new growth investment and stock dividends.
Management Strategies More detail P.23
Pursuing four growth strategies
in three business areas
Business Areas and Growth
Strategies
Product Competitiveness Global Management Cost Reductions
Aiming for a 5% reduction in
material purchase costs
We will pursue the growth strategies
of “the growing world of personal
mobility,” “competing in the 3-trillion-
yen global marine market,“solutions
business,” and “foundational technology
development” within the business
areas of “fulfilling lifestyles,” “enjoyment
in personal mobility,” and “innovative
technologies that harmonize with
people, the Earth and society.
We will strengthen the competitiveness
of platform models, expand global
layout initiatives, and promote
theoretical-value-based production
and logistics.
Developing human resources
who embody the Yamaha brand
We will promote greater global
management by raising the
portion of overseas production and
diversifying human resources by
hiring managers from overseas and
increasing the number of women in
management positions.
Increasing brand power and
earnings power
We will strengthen our product
competitiveness using new
concepts, technologies that create
joy and trust among customers,
refined design, and marketing
strength, and will develop and bring
to market 270 new models.
Financial Strategies
R&D Expenditures + Capital Expenditures
for New Growth Strategies
130.0 Billion ¥
More detail P.21
Equity Ratio
42.5%
Receivables Balance of Financing
Business
320.0 Billion ¥
More detail P.25
2013-2015
37.6%
ROE
Approx.15%
2013-2015 (Average)
13.9%
Dividend Payout Ratio
Approx.30%
2013-2015
20–26%
EPS
300 Yen
2013-2015
172 Yen
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015
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