Yamaha 2003 Annual Report Download - page 10

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8YAMAHA CORPORATION
At a Glance
AT A GLANCE
YAMAHA, which began as a piano manufacturer,
has secured an unassailable market position as the
number one maker of musical instruments in the
world. In recent years, the Company has made
efforts to enhance its line of silent musical instru-
ments and other products. The Company has a
global network of music schools that helps create
demand for musical instruments.
YAMAHA’s home theaters draw on the Company’s
original cinema DSP technology to provide extraordi-
narily realistic sound quality comparable to that of
amovie theater. Recently, YAMAHA has begun
employing visual technologies to provide total audio-
visual solutions.
Drawing on existing wood processing and FRP
technologies developed for the production of musi-
cal instruments and sporting goods, the Lifestyle-
Related Products business is providing comfortable,
luxurious living spaces through the sale of system
bathrooms, system kitchens, and other residential
facilities and equipment.
Initially, YAMAHA manufactured semiconductors
for use in its digital musical instruments. At present,
the Company is developing semiconductors for use
in sound chips and networks. Also, the Company
manufactures electronic metal materials, such as LSI
lead frame materials and mobile phone parts.
Customers can enjoy themselves at the Company’s
six resorts, which are located throughout Japan
and include ski, golf, and marine recreation facilities
as well as hotels.
In this segment we employ a range of technologies
developed in our various operations to produce
automobile interior components and fittings, magne-
sium parts for information terminals, FA products
and metallic molds, and golf products.
0 100 200 300 400 500
Musical Instruments AV/IT
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Sales
(Billions of Yen)
050100 150 200 250
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Sales
(Billions of Yen)
020406080100
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ales
(Billions of Yen)
01020304050607080
’03
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’99
Sales (Billions of Yen)
01020304050
’03
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’01
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’99
S
ales
(Billions of Yen)
01020304050
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Sales
(Billions of Yen)
Segment Business Areas Sales
Musical Instruments
AV/IT
Lifestyle-Related
Products
Products
Electronic Equipment
and Metal Products
and Metal Products
Recreation
Others