Western Union 2009 Annual Report Download - page 10

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to achieve their dreams. The campaign was launched in more than 50
languages and improved unaided brand awareness, as well as helping
us gain effi ciencies in our marketing spend. The campaign also drove
uniformity of the Western Union brand image. In 2010, yes! will parallel
our strategic growth priorities, going beyond money transfer to
encompass the full portfolio of Western Union services.
GIVING BACK
Western Union is dedicated to enriching the lives of consumers around
the world through the Our World, Our Family ® program, a five-year,
$50 million initiative. The Western Union Foundation helps fund
programs that provide individuals, families and communities with
access to better education and economic opportunity.
WHAT’S AHEAD?
It is clear 2010 will be another challenging year, and we are once again
taking action to achieve our short-term objectives while also moving
forward with our strategic initiatives to drive future growth.
My heartfelt thanks and appreciation go out to our exceptional global
The heart of yes! is about empowering
8
AGENT LOCATIONS
(in thousands)