Waste Management 2006 Annual Report Download - page 26

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companies because of our key contributions to minimizing waste, our use of Next
Generation Technology,
SM renewable energy, greenhouse gas emissions reduction,
conservation projects, and the Think Green®advertising campaign.
The leadership role we have taken for years in the recycling arena continues,
as we find new ways to divert waste from the landfill.
• Already the leading coast-to-coast provider of electronics recycling services,
in 2006 we pioneered programs to recycle and dispose of additional types
of products.
• Every year, hundreds of thousands of printer cartridges and 140 million cell
phones go into landfills—a total of 60,000 tons of plastic and metal. Partnering
with CORE Recycling Concepts, Waste Management introduced a recycle-by-
mail program to gather the items, which are then purchased by CORE.
• By recycling 4.1 million tons of paper and cardboard per year, Waste
Management saves 70 million trees—41 million trees from the paper alone.
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