Washington Post 2011 Annual Report Download - page 33

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regular upgrades of general news smart phone applications, WP Company also offers niche smart phone applications
focusing on sports, entertainment and politics.
Recent ventures launched by WP Company include Capital Business, a weekly local business news publication that is
sold for $49 per year to Post subscribers and $69 per year to non-Post subscribers; Washington Post Live, a conference
and events business that produces live journalism events and derives revenue from sponsorships and ticket sales; The
Capitol Dish, which was renamed The Capitol Deal in March 2011, an Internet site that provides time-limited reduced-
price offers for restaurants, travel destinations, services and entertainment events and shares revenue generated by the
offers; and Service Alley, a website that offers a directory of home service providers for consumers, including ratings and
reviews, and that generates revenue through listing and couponing fees paid by the service providers. Service Alley is
franchised in another national market, and WP Company is remunerated for providing technology and financial services.
The Post began offering its iPad application on a free trial basis in November of 2010. It is anticipated that the Post will
begin charging for subscriptions in the future.
WP Company and Bloomberg News operate The Washington Post News Service with Bloomberg News, which offers a
selection of content from the Post and Bloomberg News stories to newspapers and other subscribers daily.
WP Company licenses content of The Post to Ongo, Inc., an online subscription-based personal news service offering
content from numerous news sources, including The New York Times, USA TODAY and The Financial Times, in addition
to the Post.
WP Company owns an interest in Classified Ventures, a newspaper industry company that offers online classified
advertising databases for cars and apartment rentals. Washingtonpost.com provides links to the Classified Ventures’
national car and apartment rental websites (cars.com and apartments.com).
WP Company has about 536 full-time editors, producers, reporters, photographers and videographers on its staff. WP
Company draws upon the news reporting facilities of the major wire services, maintains a network of correspondents and
contract writers in international news centers and maintains reporters in eight local news bureaus.
The Slate Group
The Slate Group LLC (The Slate Group) publishes Slate, an online magazine, and additional websites. Slate features
articles analyzing news, politics and contemporary culture and adds new material on a daily basis. Content is supplied
by the magazine’s own editorial staff, as well as by independent contributors. The Slate Group also publishes Slate V,an
online video magazine; The Root, an online magazine focused on issues of importance to African Americans and others
interested in black culture, offering daily news and provocative commentary on politics and culture. The Slate Group owns
an interest in E2J2 SAS, a company incorporated in France, which produces two French-language news magazine
websites at slate.fr and slateafrique.com. The Slate Group provides content, technology, and branding support. The Slate
Group has about 82 full-time employees who edit and produce content, and sell advertising for its various websites.
Social Code
Social Code LLC (Social Code) is an agency specializing in paid advertising on social-media platforms that started
serving clients in July 2010.
The FP Group
The FP Group publishes Foreign Policy, a bimonthly print magazine and website that features blogs and articles analyzing
current events, business and policy news from around the world. In addition, FP Group hosts a number of foreign policy
conferences every year.
Express Publications
Express Publications Company, LLC (Express Publications), another subsidiary of the Company, publishes Express,a
weekday tabloid newspaper, which is distributed free of charge using hawkers and news boxes near Metro stations and
in other locations in Washington, DC, and nearby suburbs with heavy daytime sidewalk traffic. A typical edition of
Express is 48 to 60 pages and contains short news, entertainment and sports stories, as well as both classified and
display advertising. Current daily circulation is approximately 180,000 copies. Express relies primarily on wire service
and syndicated content and is edited by a full-time newsroom staff of 24. Advertising sales, production and certain
other services for Express are provided by WP Company. The Express newsroom also produces a website called
ExpressNightOut.com, which features entertainment and lifestyle coverage of local interest.
2011 FORM 10-K 21