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Snohomish County. The Daily Herald Company also provides commercial printing services and publishes six controlled-
circulation weekly community newspapers (collectively known as The Enterprise Newspapers) that are distributed in south
Snohomish and north King Counties.
The Herald’s average paid circulation as reported to ABC for the twelve months ended September 30, 2002, was
50,004 daily (including Saturday) and 58,203 Sunday. The aggregate average weekly circulation of The Enter-
prise Newspapers during the twelve-month period ended December 31, 2002, was approximately 69,000 copies.
The Herald and The Enterprise Newspapers together employ approximately 75 editors, reporters and
photographers.
Greater Washington Publishing
The Company’s Greater Washington Publishing, Inc. subsidiary publishes several free-circulation advertising period-
icals which have little or no editorial content and are distributed in the greater Washington, D.C. metropolitan area
using sidewalk distribution boxes. Greater Washington Publishing’s two largest periodicals are The Washington Post
Apartment Showcase, which is published monthly and has an average circulation of about 55,000 copies, and
New Homes Guide, which is published six times a year and also has an average circulation of about 55,000
copies.
Television Broadcasting
Through subsidiaries the Company owns six VHF television stations located in Detroit, Michigan; Houston, Texas;
Miami, Florida; Orlando, Florida; San Antonio, Texas; and Jacksonville, Florida; which are respectively the 10th,
11th, 17th, 20th, 37th and 51st largest broadcasting markets in the United States.
Five of the Company’s television stations are affiliated with one or another of the major national networks. The
Company’s Jacksonville station, WJXT, ended its affiliation with the CBS network in July 2002 when the parties were
unable to negotiate mutually acceptable terms for a renewal of the station’s network affiliation agreement. Subse-
quent to that date WJXT has been operated as an independent station.
The following table sets forth certain information with respect to each of the Company’s television stations:
Station Location and Expiration Expiration Total Commercial
Year Commercial National Date of Date of Stations in DMA(b)
Operation Market Network FCC Network
Commenced Ranking(a) Affiliation License Agreement Allocated Operating
WDIV 10th NBC Oct. 1, Dec. 31, VHF-4 VHF-4
Detroit, Mich. 2005 2011 UHF-6 UHF-5
1947
KPRC 11th NBC Aug. 1, Dec. 31, VHF-3 VHF-3
Houston, Tx. 2006 2011 UHF-11 UHF-11
1949
WPLG 17th ABC Feb. 1, Dec. 31, VHF-5 VHF-5
Miami, Fla. 2005 2004 UHF-8 UHF-8
1961
WKMG 20th CBS Feb. 1, Apr. 6, VHF-3 VHF-3
Orlando, Fla. 2005 2005 UHF-11 UHF-10
1954
KSAT 37th ABC Aug. 1, Dec. 31, VHF-4 VHF-4
San Antonio, Tx. 2006 2004 UHF-6 UHF-6
1957
WJXT 51st None Feb. 1, — VHF-2 VHF-2
Jacksonville, Fla. 2005 UHF-6 UHF-5
1947
(a) Source: 2002/2003 DMA Market Rankings, Nielsen Media Research, Fall 2002, based on television homes in DMA (see note (b) below).
(b) Designated Market Area (‘‘DMA’’) is a market designation of A.C. Nielsen which defines each television market exclusive of another, based
on measured viewing patterns.
2002 FORM 10-K 3