Washington Post 2002 Annual Report Download - page 13

The average weekly circulation rate base, advertising pages and gross advertising revenues of Newsweek’s
international editions (not including The Bulletin insertions or the foreign-language editions of Newsweek) for the past
five years have been as follows:
Average Weekly Gross
Circulation Advertising Advertising
Rate Base Pages* Revenues*
1998 ************************ 660,000 2,120 $ 83,051,000
1999 ************************ 660,000 2,492 90,023,000
2000 ************************ 663,000 2,606 104,868,000
2001 ************************ 666,000 1,979 81,453,000
2002 ************************ 646,000 1,882 76,711,000
* Advertising pages and gross advertising revenues are those reported by CMR International. CMR computes gross advertising revenues from
published basic one-time rates and the number of advertising pages carried. CMR figures therefore materially exceed actual gross
advertising revenues, which reflect lower rates for multiple insertions and other discounts from published rates. Net revenues as reported in
the Company’s Consolidated Statements of Income also exclude agency commissions, which are included in the gross advertising revenues
shown above. Page and revenue figures exclude affiliated advertising.
For 2003 the average weekly circulation rate base for Newsweek’s English-language international editions (not
including The Bulletin insertions) will be 646,000 copies. Newsweek’s rate card estimates the average weekly
circulation in 2003 for The Bulletin insertions will be 70,000 copies and for the Japanese-, Korean-, Arabic- and
Spanish- and Polish-language editions will be 110,000, 70,000, 30,000, 50,750 and 262,000 copies,
respectively.
The online version of Newsweek, which includes stories from Newsweek’s print edition as well as other material, has
been a co-branded feature on the MSNBC.com Web site since 2000. This feature is being produced by Wash-
ingtonpost.Newsweek Interactive Company, another subsidiary of the Company.
Arthur Frommer’s Budget Travel magazine, another Newsweek publication, was published eight times during 2002
and had a circulation of 450,000 copies. Budget Travel is headquartered in New York City and has its own
editorial staff.
During recent years Congress has considered a range of proposals intended to restrict the marketing of tobacco
products. The Company cannot now predict what actions may eventually be taken to limit or restrict tobacco
advertising. However, such advertising accounts for only about 1% of Newsweek’s operating revenues and negligi-
ble revenues at The Washington Post and the Company’s other publications. Moreover, federal law has prohibited
the carrying of advertisements for cigarettes and smokeless tobacco by commercial radio and television stations for
many years. Thus the Company believes that any restrictions on tobacco advertising which may eventually be put
into effect would not have a material adverse effect on Newsweek or on any of the Company’s other business
operations.
PostNewsweek Tech Media
This division of Post-Newsweek Media, Inc. publishes controlled-circulation trade periodicals and produces trade
shows and conferences for the government information technology industry.
Specifically, PostNewsweek Tech Media publishes Washington Technology, a twice-monthly news magazine for
government information technology systems integrators, Government Computer News, a news magazine published
30 times per year serving government managers who buy information technology products and services, and GCN
Technology, a news magazine published four times per year providing information technology product reviews and
other buying information for government information technology managers. Washington Technology, Computer
Government News, and GCN Technology have circulations of about 40,000, 87,000, and 120,000 copies,
respectively. This division also publishes Tech Almanac, an annual directory of technology industry executives
serving the government information technology community.
PostNewsweek Tech Media also produces the FOSE trade show, which is held each spring in Washington, D.C. for
information technology decision makers in government and industry, and the PSX trade show, which attracts
government procurement officers and vendors of the services such officers purchase. This division also produces a
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