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37
with us following their respective acquisition dates are counted as retained customers. The following table
summarizes our operational revenue metrics for the years ended June 30, 2014, 2013 and 2012 (including the 2012
acquisitions since their respective acquisition dates, but excluding the 2014 acquisitions of People & Print Group
and Pixartprinting):
Year Ended June 30,
2014 2013 % Increase/
(Decrease)
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.7 million 17.0 million (2)%
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.7 million 10.5 million (8)%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.0 million 6.5 million 8 %
Average bookings per unique active customer . . . . . . . . . . $ 74 $ 69 7%
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $54$51 6%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 102 $ 97 5 %
Year Ended June 30,
2013 2012 % Increase/
(Decrease)
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.0 million 15.0 million 13 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.5 million 9.6 million 9 %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.5 million 5.4 million 20 %
Average bookings per unique active customer . . . . . . . . . . $ 69 $ 68 1 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $51$51 —%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 97 $ 98 (1)%
Total revenue by geographic segment for the fiscal years ended June 30, 2014, 2013 and 2012 are shown
in the following table. Fiscal 2014 includes the impact of People & Print Group and Pixartprinting from their
respective acquisition dates in our Europe segment:
In thousands
Year Ended June 30,
Currency
Impact:
Constant-
Currency
Impact of
Acquisitions:
Constant-
Currency
revenue growth
2014 2013
%
Change
(Favorable)/
Unfavorable
Revenue
Growth (1)
(Favorable)/
Unfavorable
Excluding
acquisitions (1)
North America . . . . . . . . . . . $ 700,197 $ 644,326 9% —% 9% — % 9 %
Europe . . . . . . . . . . . . . . . . . 502,090 452,202 11% (4)% 7% (10)% (3)%
Most of World . . . . . . . . . . . . 67,949 70,950 (4)% 10% 6% — % 6 %
Total revenue . . . . . . . . . . . . $1,270,236 $1,167,478 9% (1)% 8% (4)% 4 %
Year Ended June 30,
Currency
Impact:
Constant-
Currency
Impact of
Acquisitions:
Constant-
Currency
revenue growth
2013 2012
%
Change
(Favorable)/
Unfavorable
Revenue
Growth (1)
(Favorable)/
Unfavorable
Excluding
acquisitions (2)
North America . . . . . . . . . . . $ 644,326 $ 543,860 18% —% 18% (1)% 17%
Europe . . . . . . . . . . . . . . . . . 452,202 415,213 9% 2% 11% (6)% 5%
Most of World . . . . . . . . . . . . 70,950 61,196 16% 1% 17% —% 17%
Total revenue . . . . . . . . . . . . $1,167,478 $1,020,269 14% 2% 16% (4)% 12%
___________________
(1) Constant-currency revenue growth, a non-GAAP financial measure, represents the change in total revenue between current and prior year
periods at constant-currency exchange rates by translating all non-U.S. dollar denominated revenue generated in the current period using the
prior year period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains or losses on effective
currency hedges recognized in revenue. We have provided these non-GAAP financial measures because we believe they provide
meaningful information regarding our results on a consistent and comparable basis for the periods presented. Management uses these non-
GAAP financial measures, in addition to GAAP financial measures, to evaluate our operating results. These non-GAAP financial measures
should be considered supplemental to and not a substitute for our reported financial results prepared in accordance with GAAP. Constant-
currency revenue growth excluding acquisitions excludes revenue results for our Q4 2014 acquisitions of People & Print Group and
Pixartprinting.
(2) Constant-currency revenue growth excluding acquisitions excludes revenue results of the fiscal 2012 acquisitions of Albumprinter Holding
B.V. on October 31, 2011 and Webs, Inc. on December 28, 2011.
Form 10-K