Vistaprint 2014 Annual Report Download - page 11
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7
• Our dynamic image preview technology allows customers to see their designs in on-screen simulations of
real-world settings in real time in order to gain an appreciation for what the finished product will look like.
The above image shows such a dynamically generated business card that, although it has not yet been
produced, appears as if it is part of a photograph or video in which it is being held by a human hand.
• Our auto-matching design software algorithmically generates customized product designs in real time
based on key-word searches, enabling professional-looking graphic layouts to be easily and quickly created
by customers without the need for graphic arts training.
Pre-Press and Print Production Technologies
Across our multiple brands, our pre-production and production technologies efficiently process and
aggregate customer orders, prepare orders for high-quality production and manage production, addressing and
shipment of these orders. These technologies allow us to efficiently store, process and aggregate tens of thousands
of Internet orders every day. Automated workflows help lower production cost but still ensure on-time delivery to our
customers.
Cross-selling and Content Management Technologies
On our Vistaprint branded websites, we combine the above-discussed proprietary document creation
technologies with proprietary cross-selling technologies to automatically generate and display additional products
incorporating the customer’s initial design, facilitating the cross-sale of related products and services. In addition,
through a global content management system, we ensure that changes and updates to our site experience are
reflected across our network of localized Vistaprint websites in multiple languages and currencies. Our Vistaprint
software automatically generates and displays one or more additional customized product designs based upon a
customer’s existing design.
Form 10-K