Vistaprint 2006 Annual Report Download - page 12

Table of Contents
sales and customer relationship model eliminates inefficiencies and intermediaries that can detract from the overall customer experience and drive
up costs, and enables us to more effectively attract and retain customers.
Expand Product and Service Offerings
We launched the VistaPrint.com website in 2000 selling only a limited selection of business cards. Since that time, we have extended our
product offerings to cover a wide array of additional business and consumer products, including brochures, data sheets, standard and oversized
marketing postcards, invitations, announcements, holiday cards, folded cards, return address labels, calendars, magnets, letterhead and mailing
labels. During calendar year 2006, we have added rubber stamps, logos, envelopes, note pads, photos and related products to our product
offerings. In addition, for customers in English−speaking markets, we offer live, telephone based customer support and free graphic design
services to assist customers in designing their products. We plan to continue to expand and enhance our product and service offerings in order to
provide a greater selection to our existing customers and to attract new customers seeking different products and services.
Extend Technology Leadership
We believe that technological innovation and the investment we have made in our technology development efforts have been among the
principal drivers of our success to date. We hold eight United States patents, two European patents and one French patent and have more than 30
patent applications pending in the United States and other countries and have developed extensive amounts of proprietary software. We believe
that the quality of our technology gives us an advantage over our competitors and we intend to continue developing our proprietary software
technology to maintain that advantage. We have designed our technologies to accommodate planned growth in the number of customer visits,
orders, and service and product offerings, with little additional effort other than adding servers and other hardware. We intend to continue to invest
in enhancing and refining our existing technologies, creating new technologies, and protecting our proprietary rights. We believe that this
investment in technology development will drive further expansion of our service and product offerings, improve the customer’s experience in
designing and ordering printed products, and improve efficiencies in our production of products and delivery of services.
Enhance Product Quality
By continuously striving to enhance the quality of our products and to manufacture products faster and more efficiently, we believe that we
can both increase customer satisfaction and retention and improve our cost efficiencies. We have specifically designed our print manufacturing
operations for efficiency and integration with our automated systems. We have implemented rigorous quality controls for our products, but we
intend to continue to improve the efficiency and quality of our print manufacturing operations through employee training, technological
developments and process improvements.
Our Technology
We have standardized, automated and integrated the entire graphic design and print process, from design conceptualization to product
shipment, through a number of proprietary technologies, including:
Design and Document Creation Technologies
IntelliContent Document Platform is our document model architecture and technology that employs Internet−compatible data structures to
define, process and store product designs as a set of
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