Urban Outfitters 2011 Annual Report Download - page 29

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Anthropologie also operates a web site that targets our European customers. The web site was
launched in March 2010. The web site captures the spirit of our European stores by offering a similar
yet broader selection of merchandise as found in our stores. Fulfillment is provided from a third-party
distribution center located in the United Kingdom. During the second quarter of fiscal 2012, we
anticipate opening our own distribution center in Rushden, England.
Urban Outfitters offers a direct-to-consumer catalog offering selected merchandise, much of
which is also available in our Urban Outfitters stores. During fiscal 2011, we circulated approximately
14.2 million Urban Outfitters catalogs. We plan to increase circulation to approximately 15.4 million
catalogs during fiscal 2012.
Our Urban Outfitters European customers are offered a direct-to-consumer catalog that markets
selected merchandise, most of which is also offered at our Urban Outfitters stores located in Europe.
The catalog was launched in November 2010 and we circulated approximately 200,000 catalogs in
Europe during fiscal 2011. We plan to circulate approximately 800,000 catalogs in Europe during
fiscal 2012. We anticipate the number of catalogs circulated to grow consistent with the anticipated
demand from our European Urban Outfitters customers.
Urban Outfitters operates a web site that accepts orders directly from customers. The web site
captures the spirit of the store by offering a similar yet broader selection of merchandise as found in
the stores.
Urban Outfitters also operates three web sites targeting our European customers. The web sites
capture the spirit of our European stores by offering a similar yet broader selection of merchandise as
found in our stores. Fulfillment is provided from a third-party distribution center located in the United
Kingdom. During the second quarter of fiscal 2012, we anticipate opening our own distribution center
in Rushden, England.
Free People offers a direct-to-consumer catalog offering select merchandise most of which is also
available in our Free People stores. During fiscal 2011, Free People circulated approximately
7.6 million catalogs. We plan to expand catalog circulation to approximately 8.8 million catalogs
during fiscal 2012.
Free People operates a web site that accepts orders directly from customers. The web site exposes
consumers to the product assortment found at Free People retail stores as well as all of the Free People
wholesale offerings.
Terrain operates a web site that accepts orders directly from customers. The web site was
launched in September 2009. The web site exposes consumers to a portion of the product assortment
found at the Terrain retail store.
Leifsdottir operates a web site that accepts orders directly from consumers. The web site was
launched in September 2009. The web site exposes consumers to all product offerings from the
Leifsdottir concept.
BHLDN launched its website on February 14, 2011. The website accepts orders directly from
customers and exposes consumers to all product offerings from the BHLDN concept. A retail store is
planned to open during fiscal 2012.
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