Ubisoft 2005 Annual Report Download - page 21

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INVESTING IN QUALITY
SEQUELS
Ubisoft recognizes the importance existing brands play in generating
sales and profit. The company therefore seeks to capitalize on its
established brands by producing high-quality sequels that live up to
consumer expectations thanks to new emotions and new features.
Ubisoft has repeatedly proved its expertise in this domain over the
past few years with successful follow-ups for hit franchises such as
the Tom Clancy®brands and Rayman®, and the acclaimed renewal
of classic brands such as Myst®and Prince of Persia®.
The latter enjoyed a triumphant return for the 2005 holiday
season with its third installment, Prince of Persia The Two
Thrones™, notching up sales of 2.3 million units worldwide, thereby
becoming Ubisoft’s second bestselling game in fiscal 2006 after
Peter Jackson’s King Kong: The Official Game of the Movie. In
addition, the third title in Tom Clancy’s Ghost Recon®series was
an outstanding success – with sales of 1.6 million units to date (all
platforms combined), and over a million units of the Xbox 360™
version sold in the first three weeks of sales, Tom Clancy’s Ghost
Recon Advanced Warfighter™ set a new record for Ubisoft in
terms of the number of units sold in the first week of sales.
Ubisoft also successfully introduced its best selling Far Cry®brand
on the home console market last year, launching new titles on the
Xbox®and Xbox 360™ and subsequently doubling its unit sales. In
addition, Ubisoft acquired all remaining intellectual property rights
related to Far Cry®as well as perpetual rights to the Far Cry
edition of the CryENGINE, strategically strengthening the future
of this strong brand.
MULTI-MILLION
UNIT-SELLERS
Ubisoft has a strong history of
creating some of the industry’s
top-selling video game franchises.
To date, the Tom Clancy’s
Splinter Cell®and Rayman®
franchises have each sold more
than 15 million units worldwide
and the Prince of Persia®franchise
alone has sold more than
eight million units worldwide.
RAYMAN RAV I N G RABBIDS™
PRINCE OF PERSIA THE TWO THRONES™
19
UBISOFT • 2006 ANNUAL REPORT
STRATEGY