Twenty-First Century Fox 2002 Annual Report Download - page 31

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Magazines and Inserts
News Corporation’s portfolio of consumer
promotion media gives the Company unequaled
access to consumers through newspaper inserts,
in-store advertising, savings coupons and over the
Internet. Meanwhile, the Company's 42.9 percent-
owned Gemstar-TV Guide International provides
the world's most valuable television guidance
information and technology.
News Corporation’s consumer promotion
group, News America Marketing, achieved dramatic
growth during the year on the mounting success
of its SmartSource marketing products.
On the strength of its interactive program
guide and the popularity of its TV Guide brand,
Gemstar-TV Guide remained at the vanguard of
the worldwide television industry in fiscal 2002.
Reaching millions of American shoppers every
week, readers around the world and television
viewers in more than 60 countries, the businesses
in News Corporation’s magazines and inserts
segment continued to be an integral part of
consumers’ lives.
the magazines
that people rely on and the
savings that shoppers value ...
■In its 50th year, TV Guide magazine remained the top-selling
weekly magazine in the U.S. with a circulation of more
than 9 million
■Gemstar-TV Guide International forged long-term agreements
with Sony Corporation, Matsushita Electric Industrial Company,
Broadband Solutions, Mediacom and Victor Company of
Japan that will expand the distribution of Gemstar’s
interactive program guide
■In Australia, donna hay, a cooking magazine, significantly
exceeded circulation expectations in its first year
■The Weekly Standard, News Corporation’s Washington-based
political magazine, continued to shape the American
policy debate as its subscription revenues increased