Twenty-First Century Fox 2002 Annual Report Download - page 29

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■Despite a year-on-year circulation drop,
The Sun maintained its leadership
of the U.K’s daily newspaper market with
an average readership of more than nine
million adults
■News of the World,the biggest-selling national
newspaper in the U.K., expanded its
market share in the Sunday market and
increased its average weekly circulation to
nearly four million
■The Australian maintained its circula-
tion while it battled the downturn in
Australian national newspaper advertising
■Sydney’s most popular daily paper,
The Daily Telegraph,increased its circulation
as The Sunday Telegraph remained Australia’s
best-selling Sunday paper with a circulation
more than 20 percent greater than
its nearest competitor
■News Corporation’s 45.3 percent-owned
Independent Newspapers Limited remained
New Zealand’s leading newspaper publisher
as its 100 titles maintained advertising
sales and circulation levels
28