True Value 2010 Annual Report Download - page 5

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ing their first 12 months. The co-op is poised better than
ever to extend attractive financing to retailers seeking the
DTV model.
The co-op also invests in brand building and DIY traffic-driv-
ing solutions like e-commerce and an enhanced True Value
Rewards program. We’re refining our inventory manage-
ment and merchandising strategies to deliver an even
greater return on investment. The common denominator
across these initiatives is to help our retailers drive top- and
bottom-line growth. True Value is committed every step of
the way to provide the retail best practice-focused tools
and advice that retailers rely on to grow their business.
2011 OUTLOOK
At the outset of 2011, we grow increasingly hopeful that
consumer confidence will improve as the year progresses.
However, we take nothing for granted, as we know con-
sumers will remain staunchly value-focused and somewhat
conservative in their spending. That’s why we’ll continue to
be aggressive with marketing, remain squarely focused on
growing your business and investing in our future, and
committed to exceeding both you and your customers’
expectations. Count on us to focus on:
• Providing our retailers with guidance and solutions based
on retail best practices, metrics and customer insights, as
well as attractive financing to adopt DTV.
• Expanding DTV’s reach by adding another 125 stores and
more than 1.25 million square feet of new, expanded,
remodeled or relocated space.
• Ensuring affordable access to the most relevant mer-
chandise by completing approximately 40 line reviews.
• Delivering a consistent patronage dividend for the sixth
consecutive year.
The path to continued success requires a renewed focus to
ensure True Value is the preferred destination for retailers,
customers and associates alike. That’s our promise – a
promise of satisfaction. And it’s a promise we know our
retailers are honored to uphold to their customers each
and every day. With this commitment as our compass, we
continue on our journey together.
As always, thank you for your business.
Sincerely,
Brian A. Webb
Chairman
Lyle G. Heidemann
President and
Chief Executive Officer
“ We take personal and
professional satisfaction
in making True Value easy
to do business with, and
ensuring we are the preferred
destination for retailers,
customers and associates.”
Lyle Heidemann, pictured with
Brian Webb (right)
ANNUAL REPORT 2010 3