True Value 2007 Annual Report Download - page 3

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TO HELP EVERY TRUE VALUE BE
THE BEST HARDWARE STORE IN TOWN
True Value retailers – and the True Value organization – depend on a loyal customer base and a steady stream of
new customers. Today, these customers include a younger generation of men and women, fi rst-time homeowners
and do-it-yourself enthusiasts. We’re on our way to winning over these customers by offering them a shopping
experience commensurate with the superior customer service we’re known for providing.
With Destination True Value as their guide, our retailers have a clear direction to growth and success. This new,
fl exible format – designed by retailers, for retailers – harnesses the fi ve principles of retailing to help our store
owners serve the ultimate customer and better compete in today’s marketplace. Building upon the local expert
advice and superior customer service that are synonymous with the True Value brand, this bold, retail-focused
format provides project inspiration and fl exible product assortments to meet specifi c market needs, packaged in a
store environment that “works.”
As we continue to build and strengthen the True Value brand, we’re ensuring our retailers a solid position in the
hardware industry for years to come. By working together and putting retail success at the heart of everything we
do, we are committed to help make every True Value the best hardware store in town.
OUR VISION