Travelzoo 2013 Annual Report Download - page 43

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8
Our Audience
We attract a high-quality audience of travel and leisure enthusiasts across multiple digital platforms, including e-mail,
web, social media and mobile apps. We inform our audience about travel, entertainment and local deals available at over 2,000
companies. 26 million subscribers receive our e-mail newsletters, published in 11 countries worldwide, including those in Asia
Pacific where our brand is operated under license. Travelzoo’s website is visited by 10.8 million unique visitors each month.
We reach an audience of over 60 million Internet users each month via the Travelzoo Network, a network of websites that
syndicate our deal content, including The Los Angeles Times and The Chicago Tribune. We have over 3 million fans on
Facebook and Twitter. Our mobile apps have been downloaded 2.4 million times.
Benefits to Travel, Entertainment and Local Businesses
Our advertisers benefit from accessing our large high-quality audience. Due to the nature of our content, we attract an
older, wealthier demographic who have a strong interest in travel and leisure.
Key features of our solution for travel and entertainment companies include:
• Real-Time Listings of Special Offers. Our technology allows travel and entertainment companies to advertise
special offers on a real-time basis.
• Real-Time Updates. Our technology allows travel and entertainment companies to update their listings on a real-
time basis.
• Real-Time Performance Reports. We provide travel and entertainment companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel and entertainment companies to optimize
their campaigns by removing or updating unsuccessful listings and further promote successful listings.
• Access to Millions of Consumers. We provide travel and entertainment companies fast access to over 26 million
travel shoppers.
• Global Reach. We offer access to Internet users across the U.S., Canada, France, Germany, Spain, and the U.K.
Key features of our solution for local businesses include:
• Real-Time Listings of Special Offers. Our technology allows local businesses to advertise special offers on a real-
time basis.
• Real-Time Performance Reports. We provide local businesses with real-time tracking of the performance of their
advertising campaigns.
• Access to Local Consumers. Travelzoo subscribers submit their zip code to Travelzoo when they join Travelzoo. As
a result, we are able to send Local Deals to subscribers who live or work near the local businesses.
Benefits to Consumers
Our Travelzoo websites (www.travelzoo.com, www.travelzoo.ca, ww.travelzoo.co.uk, www.travelzoo.de,
www.travelzoo.es, www.travelzoo.fr, among others), Travelzoo Top 20 e-mail newsletter, Newsflash, Local Deals, Getaway, the
Travelzoo Network, SuperSearch search tool, and Fly.com search engine provide consumers information on current offers at no
cost to the consumer. Key features of our products include:
• Aggregation of Offers from Many Companies. Our Travelzoo websites and our Travelzoo Top 20 e-mail newsletter
aggregate information on current offers from more than 2,000 travel, entertainment and local businesses. This saves
the consumer time when searching for travel, entertainment and local deals, sales and specials.
• Current Information. Compared to newspaper, TV or radio advertisements, we provide consumers more current
information, since our technology enables travel, entertainment and local businesses to update their listings on a
real-time basis.
• Reliable Information. We operate a Test Booking Center® to check the availability of travel, entertainment and local
deals before publishing.
• Search Tools. We provide consumers with the ability to search for specific offers.
Growth Strategy
Our growth strategy relies on building a brand with a large, high-quality user base and offering our users products that
keep pace with consumer preference and technology.