Travelzoo 2011 Annual Report Download - page 31

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4
The following table presents an overview of our products:
Product Content
Publication
Schedule Reach/Usage* Advertiser Benefits
Consumer Benefits
Travelzoo
websites Websites in the U.S., Canada,
France, Germany, Spain, and
the U.K. listing thousands of
outstanding sales and specials
from more than 2,000 travel,
entertainment and local
companies
24/7 13.8 million unique visitors
per month Broad reach, sustained
exposure, targeted
placements by destination
and travel segment
24/7 access to deals,
ability to search and browse
by destination or keyword
Travelzoo Top 20 Popular e-mail newsletter
listing 20 of the week’s most
outstanding deals
Weekly 20.4 million subscribers Mass “push” advertising
vehicle to quickly stimulate
incremental travel and
entertainment purchases
Weekly access to 20
outstanding, handpicked
deals chosen from among
thousands
N
ewsflash Regionally-targeted e-mail
alert service with a single
time-sensitive and
newsworthy travel and
entertainment offer
Within two
hours of an
offer being
identified
19.0 million subscribers Regional targeting, 100%
share of voice for
advertiser, flexible
publication schedule
Breaking news offers
delivered just-in-time
L
ocal Deals and
Getaways Locally-targeted e-mail alert
service with a single time-
sensitive and newsworthy
offer from local merchants
such as spas and restaurants
Twice per
week in
active
markets
Over 116 markets Local targeting by zip code,
100% share of voice for the
local business, flexible
publication schedule
Breaking news offers
delivered just-in-time
Travelzoo Network
A network of third-party
websites that list outstanding
deals published by Travelzoo
24/7 Over 350 third-party
websites Drives qualified users with
substantial distribution
beyond the Travelzoo
audience
Contextually relevant travel
deals that have been
handpicked and
professionally reviewed
SuperSearch Travel search tool using a
proprietary algorithm to
recommend sites and enable
one-click searching
On-demand 5.6 million monthly
searches Drives qualified traffic
directly to advertiser site on
a pay-per-click basis
Saves time and money by
recommending the sites
most likely to have great
rates for a specific itinerary
F
ly.com Travel search engine that
enables users to find and
compare the best flight, hotel
and rental car options from
multiple sources
On-demand 3.3 million monthly
searches Provides advertisers a low
cost distribution channel
and retention of the user
engagement on the
advertiser’s website
Free access to real-time
price comparisons from
airlines and online travel
agencies
* For Travelzoo websites, reach information is based on data from Google Analytics. For Top 20, Newsflash, Local Deals and
Getaways, Travelzoo Network, SuperSearch, and Fly.com, reach/usage information is based on internal Travelzoo statistics as of
December 31, 2011.
In 2011, 73% of our total revenues were generated from our North America operations, and 27% of our total revenues were
generated from our European operations. See Note 8 to the accompanying consolidated financial statements.
Benefits to Travel, Entertainment and Local Companies
Key features of our solution for travel and entertainment companies include:
• Real-Time Listings of Special Offers. Our technology allows travel and entertainment companies to advertise special
offers on a real-time basis.
• Real-Time Updates. Our technology allows travel and entertainment companies to update their listings on a real-time
basis.
• Real-Time Performance Reports. We provide travel and entertainment companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel and entertainment companies to optimize their
campaigns by removing or updating unsuccessful listings and further promote successful listings.
• Access to Millions of Consumers. We provide travel and entertainment companies fast access to over 24 million travel
shoppers.
• Global Reach. We offer access to Internet users across the U.S., Canada, France, Germany, Spain, and the U.K.