Travelzoo 2009 Annual Report Download - page 32

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•Real-Time Performance Reports. We provide travel and entertainment companies with real-time tracking
of the performance of their advertising campaigns. Our solution enables travel and entertainment companies
to optimize their campaigns by removing or updating unsuccessful listings and further promote successful
listings.
•Access to Millions of Consumers. We provide travel and entertainment companies fast access to over
15 million travel shoppers.
•Global Reach. We offer access to Internet users across the U.S., Canada, France, Germany, Spain, and the
U.K.
Benefits to Consumers
Our Travelzoo Web sites (www.travelzoo.com, www.travelzoo.ca, ww.travelzoo.co.uk, www.travelzoo.de,
www.travelzoo.com.es, www.travelzoo.fr, among others), Travelzoo Top 20 newsletter, Newsflash, SuperSearch
search tool, the Travelzoo Network, and Fly.com search engine provide consumers information on current offers at
no cost to the consumer. Key features of our products include:
•Aggregation of Offers From Many Companies. Our Travelzoo Web sites and our Travelzoo Top 20 e-mail
newsletter aggregate information on current offers from more than 2,000 travel and entertainment com-
panies. This saves the consumer time when searching for travel and entertainment sales and specials.
•Current Information. Compared to newspaper ads, we provide consumers more current information, since
our technology enables travel and entertainment companies to update their listings on a real-time basis.
•Reliable Information. We operate a Test Booking Center to check the availability of travel and enter-
tainment deals included in the Travelzoo Top 20 before publishing.
•Search Tools. We provide consumers with the ability to search for specific offers.
Growth Strategy
Key elements of our strategy include:
•Build Strong Brand Awareness. We believe that it is essential to establish a strong brand with Internet users
and within the travel industry. We currently utilize online marketing and direct marketing to promote our
brand to consumers. In addition, we believe that we build brand awareness by product excellence that is
promoted by word-of-mouth. We utilize sponsorships at industry conferences and public relations to
promote our brand within the travel industry.
•Increase Reach: In order to attract more users to our products, we intend to expand our advertising
campaigns as our business grows. We believe that we also can attract more users by product excellence that is
promoted by word-of-mouth.
•Quality User Base: We believe that, in addition to increasing our reach, we need to maintain the quality of
our user base. We believe that high quality content attracts a quality user base.
•Increase Number of Advertising Clients: We intend to continue to grow our advertising client base by
expanding the size of our sales force. See “— Sales and Marketing” below.
•Excellent Service: We believe that it is important to provide our advertising clients with excellent service.
•Replicate Business Model in Foreign Markets. We believe that there is an opportunity to replicate our
business model in selected foreign markets. We believe that there will be an additional market opportunity
for us. In addition, we believe that we would strengthen our strategic position if we offered global advertising
solutions to existing and new clients.
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