Travelzoo 2008 Annual Report Download - page 29

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As travel companies increasingly utilize the Internet to promote their offers, we believe that our products will
enable them to take advantage of the lower cost and real-time communication enabled by the Internet. Our listing
management software allows travel companies to add, update, and delete special offer listings on a real-time basis.
Our software also provides travel companies with real-time performance tracking, enabling them to optimize their
marketing campaigns. The following table presents an overview of our products:
Product Content
Publication
Schedule Reach/Usage* Advertiser Benefits Consumer Benefits
Travelzoo Web sites 24/7 5.1 million Broad reach, 24/7 access to
Web sites in the U.S.,
Australia, Canada,
China, France,
Germany, Hong
Kong, Japan, Spain,
Taiwan, and the
U.K. listing
thousands of
outstanding sales and
specials from more
than 1,000 travel and
entertainment
companies
unique
visitors
per month
sustained exposure,
targeted placements
by destination and
travel segment
deals, ability to
search and browse
by destination or
keyword
Travelzoo Popular e-mail Weekly 14.1 million Mass “push” Weekly access to
Top 20 newsletter listing 20
of the week’s most
outstanding deals
from selected travel
and entertainment
companies
subscribers advertising vehicle
to quickly stimulate
incremental travel
20 outstanding,
handpicked deals
chosen from among
thousands
Newsflash Regionally-targeted Within 2 12.0 million Regional targeting, Breaking news
e-mail alert service
with a single time-
sensitive and
newsworthy travel
and entertainment
offers
hours of
an offer
being
identified
subscribers 100% share of voice
for advertiser,
flexible publication
schedule
offers delivered
just-in- time
SuperSearch Travel search On-demand 4.8 million Drives qualified Saves time and
tool using a
proprietary algorithm
to recommend sites
and enable one-click
searching
monthly
searches
traffic directly to
advertiser site on a
pay-per-click basis
money by
recommending the
sites most likely to
have great rates for a
specific itinerary
Travelzoo A network of 24/7 Over 140 Drives qualified Contextually
Network third-party Web sites
that list outstanding
deals published by
Travelzoo
third-party
Web sites
users with
substantial
distribution beyond
the Travelzoo
audience
relevant travel deals
that have been
handpicked and
professionally
reviewed
Fly.com Travel search On-demand Public beta Provides advertisers Free access to
engine that enables
users to find and
compare the best
flight options from
multiple sources
launched in
February
2009
a low cost
distribution channel
and retention of the
user engagement on
the advertiser’s
Web site
real-time price
comparisons from
airlines and online
travel agencies
*ForTravelzoo Web sites, reach information is based on internal Travelzoo calculations using comScore Media
Metrix and Alexa data. For Top 20,Newsflash, SuperSearch, and Travelzoo Network reach/usage information is
based on internal Travelzoo statistics as of December 31, 2008.
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