Toshiba 2000 Annual Report Download - page 24

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22
grew, alongside strong demand for Internet
business servers. In the U.S., Toshiba developed
the first cable modem to be certified by Cable
Labs, a move that won major orders from U.S.
CATV operators.
With cellular phone penetration of the Japa-
nese market at an all-time high, the year saw a
slowdown in the pace of new subscriptions.
Demand for upgraded handsets more than
made up for this, particularly for phones sup-
porting Internet capabilities. Demand for cellular
phones also climbed in North America, as
CDMA and other digital formats attracted new
subscribers. In this positive environment,
Toshiba generated significant increases in
orders, sales and earnings.
The growing demand for computers provided
a welcome stimulus in data storage equipment.
New 2.5-inch hard disk drives for the notebook
PC market, featuring GMR heads and the
industry’s highest data recording density,
enjoyed steady sales growth. Expansion was
more dramatic in optical disk drives, where the
accelerating shift from CD-ROM drives to DVD-
ROM spurred a surge in demand. Toshiba’s slim
models proved particularly popular and took the
lead in market share.
Video products enjoyed solid domestic busi-
ness as consumers readied for the start of BS
digital broadcasts in 2000. Flat-screen color TVs
increased market share, with interest focused on
models offering the higher picture quality of
progressive scan technology, D3/D4 digital con-
nection terminals and other features needed for
The Magnia series of global net-
work servers offer all the reliability
and durability essential for the core
element of corporate networks.
Toshiba’s latest break-
through in data storage
is an ultra-slim 1.8-inch
HDD. Only 5mm thick
and small enough to
build into a PC Card,
the drive offers an unmatched
capacity of 2GB.