TiVo 2009 Annual Report Download - page 5

Table of Contents
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This annual report on Form 10-K contains certain forward-looking statements within the meaning of section 27A of the Securities Act of 1933, as
amended, and section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to, among other things:
• our future investments in subscription acquisition activities, offers of bundled hardware and service subscriptions, future advertising
expenditures, future use of consumer rebates, hardware cost and associated subsidies, and other marketing activities and their impact on our total
acquisition costs as well sales and marketing, subscription acquisition costs;
• our future earnings including expected future service and technology revenues and future TiVo-Owned and multiple system operators (MSOs)/
Broadcasters average revenue per subscription;
• our expectations of the growth in the future digital video recorder ("DVR") market generally, and the high definition market specifically;
• our expectations that in the future we may also offer services for non-DVR products;
• our expectations of the growth of the TiVo service and technology outside the United States;
• our financial results, expected future increases in hardware losses, expectations of future revenues and profitability, and expectations for the
future use of advertising trade credits;
• our expectations with respect to the possible future outcomes and the possible receipt of additional damages in our on-going litigation with
EchoStar;
• our expectations with respect to the timing of future development and deployment with our distribution partners including the ongoing
development and further deployment of the TiVo service on Comcast, the continued progress of development and future deployment of the TiVo
service on Cox, the ongoing development and future launch of the High Definition ("HD") DIRECTV DVR with TiVo service; and the future
development and deployment of the TiVo service and technology with Virgin Media Limited in the United Kingdom ("U.K.");
• future increases in our general and administrative expenses, including expenditures related to lawsuits involving us;
• future increases in our operating expenses, including increases in research and development expenses, sales and marketing and subscription
acquisition costs;
• future subscription growth or attrition of both TiVo-Owned and MSOs/Broadcasters (such as Comcast, DIRECTV, Seven/Hybrid TV (Australia),
Television New Zealand (TVNZ) (New Zealand), and Cablevision (Mexico), and in the future Virgin Media (U.K.) , Cox, and RCN) and
deployment of the service by them;
• expectation of future technology and service revenues from MSOs/Broadcasters, such as Comcast, Cox, DIRECTV, Seven/Hybrid TV
(Australia), Television New Zealand (TVNZ) (New Zealand), Virgin Media (U.K.), and Cablevision (Mexico) and deployment of the TiVo
service by them now or in the future;
• our estimates of the useful life of TiVo-enabled DVRs in connection with the recognition of revenue received from product lifetime subscriptions
and the expected future increase in the number of fully-amortized TiVo-Owned product lifetime subscriptions;
• expectations regarding the seasonality of our business and subscription additions to the TiVo service;
• our intentions to continue to grow the number of TiVo-Owned subscriptions through our relationships with major retailers and our expectations
for further net declines in our TiVo-Owned as well as MSOs/Broadcasters' subscriptions in the fiscal year ending January 31, 2011;
• our estimates and expectations related to inventory and inventory-related write-downs and our possible utilization of such inventory reserves in
the future;
• our expectations related to future increases in advertising and audience research measurement revenues;
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