The Gap 2014 Annual Report Download - page 78

Download and view the complete annual report

Please find page 78 of the 2014 The Gap annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

66
Net sales by brand and region are as follows:
($ in millions)
Gap Global Old Navy
Global
Banana
Republic
Global Other (2) Total Percentage
of Net SalesFiscal 2014
U.S. (1) $ 3,575 $ 5,967 $ 2,405 $ 725 $ 12,672 77%
Canada 384 500 249 4 1,137 7
Europe 824 93 — 917 6
Asia 1,208 149 145 — 1,502 9
Other regions 174 3 30 207 1
Total $ 6,165 $ 6,619 $ 2,922 $ 729 $ 16,435 100%
Sales growth (decline) (3)% 6% 2 % 8% 2%
($ in millions)
Gap Global Old Navy
Global
Banana
Republic
Global Other (2) Total Percentage
of Net SalesFiscal 2013
U.S. (1) $ 3,800 $ 5,698 $ 2,365 $ 668 $ 12,531 78%
Canada 404 482 238 4 1,128 7
Europe 809 82 — 891 5
Asia 1,165 77 155 — 1,397 9
Other regions 173 28 201 1
Total $ 6,351 $ 6,257 $ 2,868 $ 672 $ 16,148 100%
Sales growth (decline) 2 % 2% (1)% 70% 3%
($ in millions)
Gap Global Old Navy
Global
Banana
Republic
Global Other (2) Total Percentage
of Net SalesFiscal 2012
U.S. (1) $ 3,783 $ 5,630 $ 2,386 $ 395 $ 12,194 78%
Canada 384 473 238 — 1,095 7
Europe 787 83 — 870 6
Asia 1,138 9 163 — 1,310 8
Other regions 162 20 182 1
Total $ 6,254 $ 6,112 $ 2,890 $ 395 $ 15,651 100%
Sales growth 6 % 8% 9 % 31% 8%
__________
(1) U.S. includes the United States, Puerto Rico, and Guam.
(2) Includes Piperlime and Athleta. Fiscal 2014 and 2013 net sales also include Intermix.
Total online sales were $2.5 billion, $2.3 billion, and $1.9 billion in fiscal 2014, 2013, and 2012, respectively.
Net sales by region are allocated based on the location in which the sale was originated. This is determined
based on the location of the store where the customer paid for and received the merchandise or the distribution
center or store from which the products were shipped.