The Gap 2014 Annual Report Download - page 3

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With new leadership at both Gap and Banana Republic, I am confident that we can move quickly to learn from the results
of Old Navy, and make rapid progress to improve the acceptance and consistency of our product. Athleta remains very well
positioned to serve the continued growth in the women’s active space and become part of our customers’ everyday ward-
robe, and there’s considerable opportunity ahead for Intermix to build upon its customer loyalty.
Smart phones are rapidly changing the way we live our lives and customer behaviors are evolving faster than at any time in
the history of apparel retail. To bridge the digital and physical shopping experiences for customers, we’ve continued to break
through with new capabilities across a wide range of areas, including mobile, personalization, omni-channel, loyalty and
customer relationship management. A number of programs—such as Order in Store and Reserve in Store—provide flexible
options for how customers can get exactly what they want from our brands. We’re pleased with the customer response and
are working to roll out these leading capabilities across our brands in North America.
Our success is created by the strength and determination of our people, and I am committed to attracting, retaining and in-
spiring the best talent in the industry. We were proud to lead the way in February 2014 by increasing the U.S. minimum hourly
rate for our associates to $9 an hour, with a further increase to $10 an hour in June 2015. We believe this will yield a talent
advantage that will show up in front of our customers and in our results. Last September, we shared that we pay women
and men equally for equal work. This wasn’t a change we made—it is how we have always operated.
It’s tremendously exciting to be leading this company—with the great brands we have and talent that is second-to-none—at
a time of significant change in the industry. I am confident that our best days are ahead of us, and look forward to sharing
more with you in the future.
Art Peck
Chief Executive Officer
Gap Inc.