The Gap 2013 Annual Report Download - page 12

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Athleta: Right place,
time and brand
Athleta’s growing by leaps
and bounds – from the first
store in 2011 to 65 in 2013.
“Many of our competitors
oer performance or
lifestyle apparel, but
we have extraordinary
expertise and strength
in both categories. It’s
about owning the fusion
of premium performance,
fashion, and lifestyle.”
Nancy Green
GM and EVP
Athleta
Making shopping
easier
Omni-channel helps create
one experience – starting
online and finishing in the
store – for the customer.
Customers talk about how
it’s made their lives easier,
elevated the shopping
experience, and given them
confidence the product they
want will be in our stores.
Entering the
luxury market
Acquiring Intermix oers
a connection to brands
and designers we haven’t
had before, and
opportunities for
the brand’s store and
online expansion.
“We’ve remained
entrepreneurial while
benefiting from the
advantages of being part
of this bigger family,
which gives us a key
edge as a retailer.”
Khajak Keledjian
Founder and Chief Executive
Intermix
Our technology edge
Our technology is our own
– and gives us the speed,
scalability and flexibility
to design customer
experiences across
channels including our
developing brands, Athleta,
Piperlime and Intermix.
We’ve continued to build
up our digital capabilities
since creating a world-class
e-commerce platform,
resulting in a 21 percent
increase in online net sales
in 2013.
“We have embraced techno-
logy as an important part
of how people shop today.
We are a leader in bringing
together how they interact
with us digitally and in
our stores to make their
shopping experience
consistent and convenient.”
Art Peck | President, Growth, Innovation and Digital
Winning means…