Telstra 2016 Annual Report Download - page 13

11
Strategy and performance | Telstra Annual Report 2016
We offered more music
Telstra offers a six-month Apple Music##
membership to all retail customers
on any 12 or 24 month Go Mobile Plan
with a compatible device. An Apple
Music membership provides access
to the full Apple Music library, expert
recommendations, worldwide radio and
unlimited skips on all other radio stations.
We grew our Telstra Air® Wi-Fi network
More than 1.1 million home broadband
and mobile customers are now activated
to use Telstra Air, Australia’s largest Wi-Fi
network. Our xed broadband customers
have created over 500,000 homespots
nationally, which Telstra Air customers can
access across Australia. We now have over
4,500 public hotspots including selected
Telstra pink payphones, most Telstra
stores and other outdoor locations. Home
broadband customers can also access
Wi-Fi at more than 19 million hotspots
overseas through our partnership with
international Wi-Fi provider, Fon.
We bumped up the data on popular plans
In 2016 we increased the data available
through our popular mobile plans to
enable our customers to make the most
of their experience. Telstra consumer
mobile and xed broadband customers
get access to a free 200GB Microsoft
OneDrive+ subscription to store, share
and access important documents,
photos and les at home or on the go.
Our bundles are better value
In April, we offered consumer customers
our best value bundle ever. New and
existing broadband customers, including
those connecting to or moving onto the
nbnTM network, receive 1000GB on a
Telstra Large Bundle for 24 months.
As part of the bundle, they have access
to unlimited xed line calls to local,
standard national and Australian mobile
numbers. It also includes a Telstra TV with
a six-month Presto subscription, three
months access to Fox Sports Now and
a $15 BigPond Movie voucher.
On top of this, customers buying the
bundle with an eligible broadband
service will receive a Telstra Air® Wi-Fi
compatible gateway modem.
We gave Data Top Ups to Business
Customers
In May, we began rolling out double data
allowances for all Telstra Business
Broadband, Digital Ofce Technology™
(DOT) and BizEssentials® customers.
Providing this data boost will help
businesses take up new ways of working,
such as video conferencing or setting up
an online retail presence. Telstra also
doubled the data for new customers who
signed up to a business broadband plan
from May 2016.
We entertained with our Live Football
Digital Passes and Telstra Thanks®
rewards
The AFL Live Pass or NRL Season Pass
is included on eligible mobile plans and
for Pre-Paid Freedom Plus® customers.
This means our customers can watch
every game live for the 2016 season,
including nals, on their compatible
device in Australia.
The Telstra Thanks® program offers
customers a range of great rewards and
extras, just for being a Telstra customer.
In entertainment, customers can access
specially priced movie tickets, and get
exclusive pre-sale offers for live music events
and concerts. Telstra customers can also
enjoy $20 tickets to select AFL games and
20 per cent off selected 2016 NRL tickets.
We offered better value with
Telstra Platinum®
We’ve changed the Telstra Platinum
offering to give customers the same great
technology support but more exibility
and better value. We’ve halved the
contract period for new Telstra Platinum
Service Subscriptions and also halved
the cost of in-home services for our
subscription customers.
We introduced exciting new technologies
We introduced our rst Software Dened
Networking (SDN) products for both
Australian and international customers,
enabling businesses to rapidly deploy and
congure services over Telstra’s networks.
We also launched Telstra’s Cloud Gateway,
which makes it easy for customers to
connect multiple clouds; including
world-leading cloud platforms Amazon
Web Services++ (AWS), Microsoft Azure+,
Ofce365+ and VMware’s vCloud Air as
well as IBM SoftLayer.
We’ve been Checking-In with customers
We continue to check-in regularly with our
customers to make sure they have the
best products and plans to meet their
needs. For regional and remote customers,
we have used our Telstra Check-In Tour,
which provides face to face contact in
areas where we don’t have stores, so our
customers can talk to a Telstra
representative in person about their
needs. This year through our Check-In
program, we delivered 6.6 million
personalised Check-In communications
to business and consumer customers.
Our rst Check-In Tour to the centre of Australia
Telstra’s rst Indigenous Check-In Tour travelled
to some of Australia’s most remote communities
to help our customers with their services, resolve
issues and discuss new technologies.
The Telstra team working with locals from Yuendumu.