Telstra 2014 Annual Report Download - page 9
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Strategy and
Performance
We refined our long term
strategy to drive our growth
towards 2020 and beyond.
Our strategy makes our
ambitions clear. It shows
where you can expect us to
focus our efforts towards
building value. The strategy
now has been consolidated
into three pillars.
Our Strategic Priorities
Improve Customer Advocacy
Drive Value from the Core
Build New Growth Businesses
Telstra Annual Report 7