Telstra 2011 Annual Report Download - page 15

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xii WWW.TELSTRA.COM
Marque Owen, Telstra’s Executive
Producer of Innovation and Creativity
said “YouTube flew 101 performers
from 32 countries here to perform as
a full Symphony Orchestra to a full
Sydney Opera House and a connected
audience of millions.
“We connected the performers to their
family, homes and the world with Next
G and high-speed internet services into
the Opera House and High Definition
video streaming to the YouTube) global
network. Almost 33 million people
viewed the spectacular final concert
via YouTube, on mobile devices and
Telstra’s T-Box® channel.”
Telstra also connected the live audience
by providing free WiFi throughout the
Opera House precinct and we extended
the Next G® network inside the Opera
House.
“For the first time ever, pre-concert
announcement said “Please switch your
mobile phones on! They could tweet
and facebook all night” said Marque.
Telstra was integral in the creation of
a unique musical experience that was
described by The Times of London as
“The most delightfully incongruous
alliance of the arts and the internet yet
to emerge in the 21st century.”
THIS YEAR SAW A MAJOR EXPANSION OF
TELSTRA’S COMMITMENT TO THE ARTS BY
INCREASING OUR STREAMING OF MAJOR EVENTS,
INCLUDING THE SYDNEY SYMPHONY ORCHESTRA
TO A NEW MOBILE APPLICATION, THE AUSTRALIAN
BALLET ONLINE AND THE LARGEST LIVE CLASSICAL
STREAMING EVENT IN HISTORY, THE YOUTUBE
SYMPHONY ORCHESTRA.
OUR CUSTOMERS & THE COMMUNITY
Pictured: Photo from YouTube Symphony Orchestra 2011