Telstra 2000 Annual Report Download - page 14

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12
Local calls. Telstra is
participating in an
increasingly competitive
market, not just for long
distance calls, but also
local calls. During the year,
Telstra decreased the price
of its local call to 22 cents*
and introduced its 16.5 cent*
Neighbourhood Call™ for
calls made within a local
exchange area. The excellent
value afforded by Telstra’s
untimed Local and
Neighbourhood Call™ prices
has contributed to the high
take-up rates for internet
usage in Australia. Increased
use of the internet has
generated positive results
for local call revenue.
(Ten per cent of residential
customers now have two
or more lines – driven by
internet growth).
Value-added services.
Our residential customers
are enjoying increasingly
sophisticated telephone
services in their homes,
with significant up-take
of such products, including
EasyCall® Call Waiting
and Call Forwarding,
MessageBank® (now more
than 1 million customers)
and Calling Number Display
(now more than 503,000
customers).
Packaging activities.
EasySaver®Plus is a total
calling package which
rewards loyal Telstra
residential customers with
lower local call rates, our
great Neighbourhood Call™
rate, capped STD® and fixed
to mobile calling between
7pm and midnight any night
of the week, all over Australia.
For $17.60* monthly access,
this total package provides
excellent value for money
and is the reason more
than one million residential
customers are using
EasySaver®Plus.
National Long Distance and
Fixed Telephone to Mobile
capped rate offers have
become increasingly popular
as customers enjoy the
confidence of talking for up
to five hours at night, but
with the certainty of a fixed
cost. Capped STD® and
fixed to mobile call rates
were extended from five
days per week to seven days
per week and were also added
to EasySaver®Plus.
By simplifying and reducing
a range of STD® per minute
rates Telstra delivered
$52 million in savings for
customers in December 1999.
This was on top of reductions
in STD® per minute charges
of 45 per cent since June
1992. Increased competition
in the international calling
market has meant more
attractive prices for
customers. The 0018
Easy1/2Hours® to all
international destinations
served by Telstra has also
been very popular.
communic8™ Pre-paid Home
In May 2000, Telstra
launched a new pre-paid
home telephone service –
an Australian first in the
fixed phone market. The
service replaces a standard
home telephone service
and eliminates the need
for household phone bills,
providing the user with their
own phone number, own
MessageBank®and own
account number and PIN, so
they have full control over
their telecommunications
spend.
voice
more than
Growth is driven by
new services and broad
customer demand
➞
*Includes GST
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Opening Australia’s ‘Little
Black Book’ – it’s as easy as
12 452. Easy Info is a new
contact information service
(launched February 2000),
providing cost-effective and
comprehensive information.
It includes street addresses,
fixed phone numbers,
postcodes, time zones, area
codes and country codes.In
addition,fax numbers,mobile
telephone numbers and email
addresses will be provided,
where available. Internet
addresses will be added to the
service in the near future.Up
to five pieces of information
can be requested for a flat fee
of $2.50* per call.
Highlights of operations during the year