Southwest Airlines 2012 Annual Report Download - page 49

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Stock Performance Graph
The following Performance Graph and related information shall not be deemed “soliciting material” or
“filed” with the Securities and Exchange Commission, nor shall such information be incorporated by reference
into any future filing under the Securities Act of 1933 or Securities Exchange Act of 1934.
The following graph compares the cumulative total shareholder return on the Company’s common stock
over the five-year period ended December 31, 2012, with the cumulative total return during such period of the
Standard and Poor’s 500 Stock Index and the NYSE ARCA Airline Index. The comparison assumes $100 was
invested on December 31, 2007, in the Company’s common stock and in each of the foregoing indices and
assumes reinvestment of dividends. The stock performance shown on the graph below represents historical stock
performance and is not necessarily indicative of future stock price performance.
12/31/07 12/31/08 12/31/09 12/31/10 12/31/11 12/31/12
$0
$50
$100
$150
Total Cumulative Return - Dollars
COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
AMONG SOUTHWEST AIRLINES CO., S&P 500 INDEX,
AND NYSE ARCA AIRLINE INDEX
$200
Southwest Airlines Co.
S&P 500
NYSE ARCA Airline
12/31/07 12/31/08 12/31/09 12/31/10 12/31/11 12/31/12
Southwest Airlines Co. $ 100 $ 71 $ 94 $ 107 $ 71 $ 85
S&P 500 $ 100 $ 63 $ 80 $ 92 $ 94 $ 109
NYSE ARCA Airline $ 100 $ 71 $ 100 $ 140 $ 97 $ 134
41